Cannabis SEO

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A Cannabis SEO Agency

We specialize only in working with cannabis companies.

Why?

Because with each passing day we get better and better at marketing for our clients. Unlike other agencies who work in 10 different industries from dog walkers to dental firms.

We ensure that we keep up to date will all Cannabis SEO strategies and more! Just like you wouldn’t go to a family doctor for brain surgery. Why would you go to a general SEO agency for cannabis SEO?

What is Cannabis SEO?

SEO or Search Engine Optimization is a digital marketing strategy that drives awareness to both your brand and your website. This is done by leveraging Google and other search engines such as Bing or Yahoo. 

For example, if you want to establish a presence on the first page of Google for the keywords “Dispensary Near Me” or “Dispensary in {insert city},” you would need to target those keywords with content that is going to be relevant and valuable to users searching for your product.

Why do Marijuana Businesses Need SEO?

Just as if you went to Google to look up restaurants in your area. People do the exact same thing with dispensaries. They will go online and search for dispensaries near them, look at the reviews and decide on the spot if they’d like to visit that location.

However, the caveat is that you need to show up in the first place. If you’re not at the top of the rankings on Google you will never be put into consideration in the first place.

Another benefit is that advertising in the cannabis space is incredibly difficult due to all of the regulations and restrictions. However, with Google, we have “relatively” free reign over what we can rank for. Therefore, not only is optimizing for SEO an important strategy but a mandatory one. If you’re looking to generate sales for your dispensary Cannabis SEO should be the main foundation of your marketing strategy.

What does a Cannabis SEO Strategy Look Like?

Part 1: Google Maps

Google maps is an essential platform to rank on if you run a retail dispensary.

Over 30% of clicks go to the top 3 listings.

We ensure to capture some of that traffic for you.

Part 2: Organic Ranking

Underneath your Google Maps listing is the organic listing of your website.

We ensure to properly rank your website here.

By showing up in both the Google Maps & Organic listings you’ll be sure to have tons of traffic to your store.

How Does Cannabis SEO Work?

We can help improve your search engine ranking and provide more targeted traffic by optimizing your website for the keywords you want to rank high on. We’ll use data-driven strategies to optimize your site and further increase sales for your dispensary. All of our efforts will help you rank higher on Google!

Keyword Research & Strategy

The best keywords for your digital marketing campaigns are the ones that will help you reach your target audience. It’s important to consider both the potential traffic and conversion rate before picking a keyword.

We have tons of data to back up what keywords we will rank for your cannabis dispensary to get you the highest ROI as fast as possible.

On-Page SEO

Once we have analyzed your website and determined the best keywords to rank. On-page optimization is usually the first step in increasing a website’s search ranking.

Our Cannabis SEO consultants will focus on improving your site’s overall structure and content, including title tags, meta descriptions, and keyword density. We’ll also look at optimizing your page for Google’s structured data markup standard (SDAT).

Technical SEO

Technical optimizations are incredibly important for your Cannabis SEO strategy. In order to maintain your website from a technical perspective.

Our team will ensure to monitor your website health every day so that we can make sure any potential issues are solved ahead of time.

Local SEO

Local SEO is the term used when you’re looking to optimize your cannabis dispensary on Google Maps. An example is when you type in “dispensary near me,” you’ll see the top 3 marijuana stores in the Google Maps section.

Similarly, to the above on-page & off-page SEO strategies. We not only need to optimize your website but we need to optimize your Google My Business profile as well. However, in addition to backlinks, we need to create citations. Which are essentially directory listings that improve your digital footprint across the internet.

The more digital assets you have online that point back to your dispensary the better. As more citations are created the trust between your dispensary listing & Google increase. Meaning you will start to rank higher as well.

Off-Page SEO

In order to optimize your Cannabis SEO strategy, off-page SEO is incredibly important. Google needs to see that your website is authoritative and trustworthy.

How do we do that?

We need to ensure we get “votes” of confidence from other websites by generating what’s referred to as backlinks.

You can think of these backlinks as votes of confidence from websites that are already authoritative.

An example would be if a celebrity endorsed your product, then in the eyes of the consumer, you gain some authority as well.

Similarly, if a website links to your website then you will share some of that authority as well. 

Cannabis SEO Monthly Reporting

Each month you will also receive reports showcasing your ranking, traffic & conversion details.

This ensures that you can track your growth month over month.

Next Steps

Fill out the form below to get in contact for a free strategy session.

From there we can start growing your business!

Next Step: Schedule Your Free Strategy Session Below