A Cannabis SEO Agency
We specialize only in working with cannabis companies.
Because with each passing day we get better and better at marketing for our clients. Unlike other agencies who work in 10 different industries from dog walkers to dental firms.
We ensure that we keep up to date will all Cannabis SEO strategies and more! Just like you wouldn’t go to a family doctor for brain surgery. Why would you go to a general SEO agency for cannabis SEO?
What does a Cannabis SEO Strategy Look Like?
Our Dispensary SEO Services
SEO is hard. Dispensary SEO is even harder. Let us worry about your organic search results while you focus on what only you can do: growing your cannabis business and delighting your customers.
At CannaBud Marketing, our mission is to improve your search engine rankings, bring more high-quality organic traffic to your website, increase your customer base, and boost your revenue. We only use data-driven strategies and proven digital marketing principles, all tailored to the unique needs of your cannabis business.
Here are the services you can expect from our professional cannabis marketing company:
Frequently Asked Dispensary SEO Questions
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What is Dispensary SEO?
SEO is short for “search engine optimization,” an umbrella term for a wide range of optimizations that help your website rank higher in search engines like Google and Bing. High-ranking websites appear at the top of search engine results pages when users look up specific queries or keywords, such as “marijuana dispensaries near me” or “benefits of edibles vs. vapes.”
The closer your website is to the top, the more visitors — or website traffic — it will attract. In marketing lingo, we call this organic traffic because visitors land on your site through organic search results, unlike paid visitors who discover you via paid Google ads.
So, good cannabis SEO leads to a higher visitor count, which in turn translates into increased brand awareness, more new customers, more purchases, and higher revenue.
Why do Marijuana Businesses Need SEO?
Just as if you went to Google to look up restaurants in your area. People do the exact same thing with dispensaries. They will go online and search for dispensaries near them, look at the reviews and decide on the spot if they’d like to visit that location.
However, the caveat is that you need to show up in the first place. If you’re not at the top of the rankings on Google you will never be put into consideration in the first place.
Another benefit is that advertising in the cannabis space is incredibly difficult due to all of the regulations and restrictions. However, with Google, we have “relatively” free reign over what we can rank for. Therefore, not only is optimizing for SEO an important strategy but a mandatory one. If you’re looking to generate sales for your dispensary Cannabis SEO should be the main foundation of your marketing strategy.
Why don't I just use Google Ads?
Google doesn’t allow cannabis- and marijuana-related ads. That means a couple of things.
First, cannabis brands can’t rely on paid advertising, such as social media or Google ads, to promote their businesses online. Second, the only way to reach potential customers is through an organic search engine results page.
With all cannabis companies pouring their digital marketing budget into search engine optimization, the pressure to always be on top of your SEO game is higher than in any other industry. Nothing short of a comprehensive, cannabis-specific, strong SEO strategy will do.
How does Cannabis Content Marketing Work?
- Get to know your customers: Talk to customers in person, conduct online surveys, and read cannabis industry research to learn what their needs are. Then, create content that guides them to the solutions or information they need or want.
- Have a well-thought-out content strategy: Use keyword and competitor research for inspiration on what topics to cover and which search terms to target. Be sure to also refresh existing content once every year or every couple of years. This includes both keyword optimization and updating any old or outdated information.
- Don’t just focus on blogs: As much as we love blogs, there’s more to content than that. Superbly written service, location, and landing pages are just as, if not more, important. You may also want to explore the potential of long-form downloadable content such as white papers or e-books. While these don’t have a direct impact on your SEO, they are an excellent way to increase brand authority and position your business as a thought leader in the cannabis industry.
Boost Your Web Traffic and Take Your Cannabis Company to the Next Level
Getting started with our SEO services is easy. Simply use the form below to schedule a free, one-hour SEO strategy session with one of our dispensary SEO experts. We’ll take it from there.
From there we can start growing your business!
Next Step: Schedule Your Free Strategy Session Below