Cannabis Marketing Training Playbook
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Why “You’re Invisible to AI” Is an Agency’s Sales Pitch
AI is changing how people search, compare options, and make decisions online. That matters for dispensaries. But it does not mean your business is about to collapse because an agency told you that you are “invisible to AI.”
Your Second Dispensary Is Making Your First One Invisible
Opening a second dispensary should make your brand more visible.
You have another storefront, another neighborhood, another chance to win more customers, and another way to grow revenue.
Why Your Dispensary Revenue Stalls at $100K/Month
Hitting $100,000 a month sounds like a major win for a dispensary.
For many stores, it is. It means the business is open, customers are coming in, and the store has reached a meaningful level of demand.
They Lost 100 Dispensary Customers a Week and Didn’t Notice
A dispensary was bringing in 100 new customers every week from SEO. Then their agency went out of business, the work stopped, and those new customers dropped to almost zero before the owner noticed.
In this video we explain how dispensaries can lose new customers long before revenue makes the problem obvious. You’ll learn why sales are a lagging indicator, which leading indicators to track, and how to protect your Google presence so your store does not depend on a vendor you do not control.
Your Dispensary Website Is Quietly Killing Sales
In this episode of The Dispensary Marketing Podcast, Brandon Quan explains why your menu is not the same thing as your website, and why relying on a basic menu embed can hurt your conversions, SEO, trust, and online orders.
A real dispensary website should keep customers on your domain, build trust with first-time buyers, make mobile ordering easy, show why people should choose your store, and help turn visitors into repeat customers.
Your Dispensary Revenue Dropped – Foot Traffic Didn’t
In this episode of The Dispensary Marketing Podcast, we break down why foot traffic is not the only metric cannabis retailers should be watching. If customers are still walking through the door but sales are slowing down, the issue may be hiding in your average order value, basket size, online ordering strategy, loyalty program, or customer retention system.
We explain how dispensaries can spot revenue leaks by looking beyond total sales and focusing on what happens after a customer arrives.
Functional Cannabis: Control, Consistency, and Experience
Peter Barsoom, co-founder of 1906, explains how cannabis can finally be predictable, functional, and reliable. From microdosing to beverages, he shares how 1906 designs products so you control the effects, timing, and experience, no surprises.
In this episode, discover:
• How functional cannabis works for high-functioning adults
• Why consistency beats hype in cannabis products
• The science and testing behind predictable effects
• The story behind 1906 and its mission to redefine cannabis
Stop Sending Every Dispensary Customer the Same Deal – Ep 55: HighDef Studio
Most dispensary loyalty programs are not failing because the platform is broken. They are failing because every customer gets the same message.
In this episode of The Dispensary Marketing Podcast, we sit down with Steph Vrona to talk about what actually makes a cannabis retention program work. Steph explains how dispensaries should clean up customer data, segment audiences by real shopping behavior, and stop relying on daily deal blasts that customers ignore.
How to Rank Your Cannabis Dispensary on Google
Getting more reviews is not always enough to rank your dispensary higher on Google.
In this episode, Brandon breaks down the three areas dispensaries need to focus on if they want better visibility in Google Maps and local search: an active Google Business Profile, consistent high-quality reviews, and local trust signals like citations and backlinks.
You’ll learn why outdated listings can hurt your rankings, how review quality and review velocity affect local SEO, and why Google needs to clearly understand your business before it can trust you.