As more and more dispensaries open due to the legalization of cannabis, it only fits to have a website to promote your business. If you want to stand out from the competition, building a website for dispensary marketing is a surefire way to stay ahead.
Businesses do well with an online presence. However, it is important to invest in functionality more than anything else. You must update your website according to current trends and new technologies. Treat it as a continuous process of building. Here are five signs that mean you have to update your website:
1. High Bounce Rate
A high bounce rate indicates that people click on your website, then leave immediately without doing anything. They never leave the home page, click on tabs, or read through your blog. They might end up on other websites or back on search engines. Usually, a high bounce rate is caused by confusing website navigation, link errors, or simply no great information.
2. Slow Page Load Speeds
Most people who go online don’t have much time. Therefore, a slow website means less time to do other things, especially for those using low-end devices and slow internet connections while browsing. To ensure the page loads quickly, use plugins that reduce load times for files. Improving load speeds in a website should make it friendlier to more users, including those on mobile phones.
3. Old Branding
In every business, branding is a factor that can make it stand out from the rest. If your website, trade, or company is gearing towards a fresh look, your website should follow too. Update how the user interface looks like as soon as the changes are made. Updating the brand should provide a better user experience as they can quickly identify the business website as soon as they see it.
4. Poor Lead Conversion Rates
A website should inform, expose, and bring in customers. However, if the website isn’t doing any of that, what is the point of keeping it online? The best thing to do is hire a digital marketing agency to help you and the website become more active. In return, this should boost your website traffic, popularity and bring in more people.
5. No New Content
For a website to rank on search engines, it needs good blogs and copy to reach more people on the internet. Through these things, websites can rank better. In return, more users will visit your website, become aware of your brand, and choose your products and services. It is essential to get great people to write content for you since it is the backbone of every website today.
Consider the rising demand and popularity of weed to invest in building a website meant to market the product. Remember to spread awareness, become more visible, and bring the products and services closer to potential customers. If your website doesn’t perform like how it should, consider starting fresh. Maximize your online potential by creating again, and all should work out.
Cannabud Marketing is a digital marketing agency that aims to promote cannabis through online marketing. Our three-step process has enabled our clients to remain on top of the game in the cannabis industry. We offer search engine optimization, web design, and online marketing. Contact us and secure an appointment today, and let’s work it out together.