What Cannabis Companies Need to Know about Marketing

As a company in the cannabis industry, you might not have considered investing in marketing activities as a way to get your business out there. However, this mindset is wrong as ignoring digital marketing for dispensaries can be a detriment to your success.

As a guide in helping you get the start on cannabis dispensary marketing, take a look at these important tips.

Cannabis Products Need as Much Marketing Activities as Other Products

“It’s weed. It should sell itself.” This statement and close variations usually float around cannabis-related business circles. Unfortunately, this belief is false. No matter what your industry is, you should set a portion of your time and budget into marketing efforts.

The marijuana industry has made great strides in the past few years, and it will only continue to grow. With legalization talks being done in more areas, the competition in this market just keeps leveling up day by day.

Make the most of marketing to get people to know your brand. Build on a good reputation and show your credibility and expertise in this niche. Plus, a good marketing strategy can help you build and retain a stable customer base.

Businesses Can Still Market to Customers despite Cannabis Rules and Regulations

Compared to other industries, you cannot really escape the stringent rules and regulations while in the cannabis business. However, there is still some creative leeway you can apply into getting your company’s name out there.

There are various digital channels you can utilize for marketing efforts. First, you should look into the beauty of Search Engine Optimization (SEO), social media marketing, particularly, on Instagram, podcasting, blogging, and influencer marketing.

Don’t Get Fooled by “Marketing Hacks” to Get Giant Returns with Minimal to No Investment

You might encounter a marijuana marketing agency promising marketing hacks that can help you gain the big bucks without exerting much effort. But like everything else: If it’s too good to be true, it probably is. 

Marketing, in reality, should have balance. Yes, it comes with investment, but if you spend it smart, you’ll get the results you seek. There are various digital agencies that offer reasonably-priced programs—not too low and not too high. You just got to know where to look.

All Cannabis Products Can Be Labelled the Same

The world of cannabis is in a unique industry—when it comes to labelling and listing, there aren’t many requirements yet. Right now, most just categorized their products as nutritional supplements, and even that niche isn’t too regulated by the FDA.

Because of this, cannabis companies give little to no information on their product labels. If you want to be a unique company and go ahead of your competitors, you must take the extra leap and work on educating your customers, too.

Offer them all the information you can give about your cannabis products. What are they and where do they come from? Smart customers invest in quality—and companies that practice transparency on their labelling, packaging, and marketing meet these requirements.

By doing so, not only do you provide added value to your customers, you establish yourself as a trusted source. Your expertise cements how your brand has authority in this niche and how credible you are as a cannabis expert. This industry can come with a lot of shady players, so you should show everyone you’re not one of them.


Final Thoughts

Though cannabis dispensary marketing is a fairly new niche, it doesn’t mean you should ignore it. Go beyond the rest of your competitors and show them what you can offer by taking time on your marketing activities.

If you think your knowledge is not enough to apply better strategies, you can get marketing experts to help you. Work with a digital agency for weed businesses like Cannabud Marketing and set your company apart from your competitors. We offer our expertise both in marketing and in the cannabis industry. Book an appointment and let’s design a plan for you!

Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

More Cannabis Marketing Resources:

“My First Cannabis Event Got Raided By The MED” – Jasmin J., Marketing Assoc. at Simply Pure

“My First Cannabis Event Got Raided By The MED” – Jasmin J., Marketing Assoc. at Simply Pure

Just wrapped up an insightful session with Jasmin Johnson, Marketing Associate at Simply Pure, Denver. We delved into the unique challenges of cannabis marketing on social media, from navigating account takedowns to using creative strategies to promote products. Jasmin shared the importance of in-person marketing, compliance with regulations, and their community-driven approach.

We hope you enjoy this episode.

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