Weedmaps & the Wild West of Michigan’s Cannabis Industry

Weedmaps landscape evolved drastically.

The landscape of Weedmaps has evolved drastically over the years, and this can be seen through the experiences of Jack Allen, the founder of POS Posse. Jack has been in the cannabis industry for a long time, and he has seen the changes that have occurred in Weedmaps from when he first started to now.

When Jack started working at Weedmaps four years ago, the cannabis industry was still in its infancy, especially in Michigan where he worked. The licensing process was sketchy, and there were unlicensed shops on the platform competing with licensed ones. This created a lot of tension and conflict between the shops, and it was a wild, wild west situation.

However, over time, the licensing process became more regulated, and the rules on Weedmaps became more constricted. This was necessary to ensure that only licensed and compliant shops were on the platform. Weedmaps had to adapt to the changing landscape of the cannabis industry, and they did so by implementing stricter rules and regulations.

At the same time, competitors started entering the market, which made Weedmaps step up their game even more. They had to differentiate themselves from their competitors and provide more value to their customers. This led to the development of new features and services, such as menu integration and retail digital menu management, which helped shops manage their online presence more effectively.

Overall, the landscape of Weedmaps has evolved drastically over the years, from a wild, wild west situation to a more regulated and constricted environment. This has been necessary to ensure compliance with the regulations and to provide value to customers. As the cannabis industry continues to grow and evolve, Weedmaps will have to continue to adapt to the changing landscape and provide new and innovative solutions to their customers.

Navigating the cannabis industry’s challenges.

One of the biggest challenges in navigating the cannabis industry is the transition from the black market to the legal market. This transition has been a rocky one, with many unlicensed dealers and shops still operating on platforms like Weedmaps. Weedmaps has had to take steps to remove these unlicensed dealers and shops from their platform to ensure compliance with regulations and maintain their reputation as a legitimate business.

The process of offboarding these unlicensed dealers and shops has not been easy, with many of them having been on the platform for years and making a lot of money. However, it has been necessary to ensure that the legal market can thrive and provide value to customers. Weedmaps has had to navigate the delicate balance between maintaining their reputation and providing value to their customers, while also ensuring compliance with regulations.

Another challenge in navigating the cannabis industry is the differences between mom and pop shops and established businesses. In Michigan, there are still many mom and pop shops that are just starting out and may not have all the necessary departments and resources that established businesses have. Weedmaps has had to provide guidance and support to these smaller shops to help them grow and succeed in a competitive market.

Overall, navigating the cannabis industry’s challenges requires adaptability, innovation, and a commitment to compliance with regulations. Weedmaps has been at the forefront of this industry for years and has had to evolve with the changing landscape. As the industry continues to grow and evolve, Weedmaps will have to continue to adapt and provide new solutions to their customers while maintaining their reputation as a legitimate business.

Improve dispensary efficiency and marketing.

One way in which Weedmaps is helping dispensaries improve their efficiency and marketing is through their partnership with Jack. Jack brings a wealth of experience and knowledge to the table, having worked with Weedmaps in the past and understanding the nuances of the industry.

Dispensaries often pay a significant amount of money to be listed on Weedmaps, but may not be using the platform to its full potential. Jack helps dispensaries optimize their listings, verify their products, and manage their menus on a daily basis. By doing so, they can increase their return on ad spend by up to 35%, depending on the type of products they offer.

One of the challenges that dispensaries face is navigating the various software systems available to them, such as marketing and point of sale (POS) systems. Many dispensaries are not using these systems properly, simply paying the money and not taking advantage of the full range of features available. Jack helps dispensaries improve efficiencies on their existing tech stack, seamlessly integrating different software systems and managing menus on the back end.

By doing so, dispensaries can focus on running their business and keeping it in flow, rather than getting bogged down in the details of managing their listings. Another challenge that dispensaries face is marketing their products effectively. Many dispensaries are not knowledgeable about where and how to market their products, especially in the highly regulated cannabis industry. 

Jack helps dispensaries navigate these challenges by optimizing their listings on Weedmaps and using keywords to improve their search engine optimization (SEO). By doing so, they can increase their visibility and attract more customers.

In conclusion, improving dispensary efficiency and marketing is essential for success in the cannabis industry. Weedmaps and Jack are working together to help dispensaries optimize their listings, verify their products, and manage their menus on a daily basis. By doing so, they can increase their return on ad spend and improve their overall efficiency.

Additionally, Jack helps dispensaries navigate the challenges of marketing their products effectively, using keywords and SEO to improve their visibility. As the cannabis industry continues to evolve, Weedmaps and Jack will continue to adapt and provide new solutions to help dispensaries succeed.

Sync menus for online success.

One of the key aspects that dispensaries need to focus on is syncing their menus for online success. This is particularly important in the highly regulated cannabis industry, where customers rely heavily on online listings to make purchasing decisions. However, many dispensaries struggle to keep their menus up to date, leading to confusion and frustration among customers.

To address this challenge, Jack helps dispensaries optimize their listings on Weedmaps and ensure that their menus are synced with their point of sale (POS) systems. This involves using API integrations to ensure that the latest product updates are reflected on their online listings. By doing so, dispensaries can avoid negative reviews and improve their overall efficiency.

One of the main issues that dispensaries face is having an outdated API from their POS system. This can lead to products appearing as available online, even when they are sold out or no longer in stock. Jack helps dispensaries stay on top of the latest API updates and ensures that their menus are always up to date. This not only helps to improve customer satisfaction but also helps dispensaries attract new customers and increase their return on ad spend.

In addition to syncing menus, dispensaries also need to focus on effective marketing strategies. Jack helps dispensaries optimize their listings on Weedmaps and use keywords to improve their search engine optimization (SEO). This helps dispensaries increase their visibility and attract more customers. By working with Weedmaps and Jack, dispensaries can improve their overall efficiency and marketing strategies, helping them to succeed in the highly competitive cannabis industry.

In conclusion, syncing menus for online success is crucial for dispensaries looking to improve their efficiency and attract new customers. By working with Jack and Weedmaps, dispensaries can ensure that their menus are always up to date and that their listings are optimized for maximum visibility. As the cannabis industry continues to evolve, it is important for dispensaries to stay ahead of the curve and adapt to new challenges and opportunities. By embracing new solutions and working with trusted partners, dispensaries can achieve success in this rapidly growing industry.

Big players can easily fall.

However, it is important to note that even the biggest players in the industry can easily fall. The podcast discussion highlights the challenges faced by larger operators who are expanding to multiple states and cities. While these big players have the advantage of being able to plan ahead and execute larger marketing campaigns, they also have more things to manage and can easily miss important details.

For instance, an integration not lining up for one store may result in a few bad reviews, but if the same integration doesn’t work for a business that owns 25 stores, it can have a larger cascading effect. These bigger businesses may be clouded by short-term revenue thinking and the pressure to hit their quarterly revenue targets. While planning for vendor days, discount days, and sales is important, it is equally important to ensure that the operation side of things goes well.

The recent example of Sky Mint, the biggest operator in Michigan, going under due to not meeting revenue markers, is a cautionary tale for the industry. It shows that even the biggest players can be taken down if they fail to adapt to new challenges and opportunities or overlook important details.

In conclusion, while big players in the cannabis industry have advantages such as the ability to plan ahead and execute larger marketing campaigns, they also have more things to manage and can easily overlook important details. It is important for these businesses to stay ahead of the curve and adapt to new challenges and opportunities. By embracing new solutions and working with trusted partners, dispensaries can achieve success in this rapidly growing industry. However, they must also ensure that their operation side of things goes well and not just focus on short-term revenue thinking.

SEO is more effective.

One of the most effective marketing strategies for dispensaries is search engine optimization (SEO). While programmatic advertising has its place, SEO is the big dog in the industry. This is because programmatic advertising is more strategic and reaches out to consumers who may not be actively looking for cannabis products. On the other hand, SEO allows dispensaries to target consumers who are already searching for specific products or services.

SEO is more effective because it allows dispensaries to rank higher in search engine results pages (SERPs). This means that when consumers search for specific cannabis products or services, dispensaries that have optimized their websites for SEO will appear at the top of the search results. This increases the likelihood that consumers will click on their website and make a purchase.

Furthermore, SEO is a cost-effective marketing strategy. While programmatic advertising can be expensive, SEO can be done in-house or outsourced to a third-party agency at a lower cost. This means that dispensaries can allocate their marketing budget more efficiently and see a higher return on investment.

In addition, SEO is a long-term strategy that provides sustainable results. While programmatic advertising may provide short-term boosts in traffic and sales, SEO provides a steady stream of organic traffic over time. This means that dispensaries can build a loyal customer base and establish themselves as a trusted source for cannabis products and services.

Overall, SEO is more effective than programmatic advertising for dispensaries. By optimizing their websites for SEO, dispensaries can rank higher in search engine results pages, increase their visibility to consumers, and achieve sustainable long-term growth.

SEO is powerful for conversion.

One of the main reasons why SEO is so powerful for conversion is because it targets consumers who are actively looking for a solution. As the podcast explains, when someone runs out of cannabis, they need to find a new source quickly. By optimizing their website for SEO, dispensaries can ensure that they appear at the top of search engine results pages when someone searches for “cannabis near me” or a similar query. This makes it more likely that the consumer will click through to the dispensary’s website and make a purchase.

In contrast, programmatic advertising is less effective for conversion because it relies on interrupting consumers with ads that may or may not be relevant to their needs. While programmatic advertising can be useful for raising awareness of a dispensary’s brand or promoting an upcoming event, it is less likely to result in an immediate sale. Consumers who are not actively looking for cannabis may simply ignore the ad or click on it out of curiosity rather than a genuine desire to purchase.

Another advantage of SEO is that it can help dispensaries achieve sustainable long-term growth. By consistently appearing at the top of search engine results pages, dispensaries can build a loyal customer base and establish themselves as a trusted source for cannabis. This can lead to repeat business and positive word-of-mouth recommendations, which can drive even more traffic to the dispensary’s website.

In conclusion, SEO is a powerful tool for conversion that can help dispensaries reach consumers who are actively looking for cannabis. By optimizing their website for SEO, dispensaries can increase their visibility, attract more customers, and achieve sustainable long-term growth. While programmatic advertising may have its uses for raising awareness and promoting events, it is less effective for driving immediate sales. Therefore, dispensaries should prioritize SEO as a key component of their marketing strategy.

Optimization is key for profitability.

The podcast discussion centered around the importance of optimization for profitability in the cannabis industry. The guests talked about the significance of optimizing marketing strategies for dispensaries and delivery services, with a focus on SEO and programmatic advertising.

The guests emphasized the importance of SEO for dispensaries, as it helps to attract customers who are actively looking for cannabis products. By optimizing their website for SEO, dispensaries can increase their visibility and attract more customers. This can lead to sustainable long-term growth for the business.

On the other hand, programmatic advertising was discussed as a tool for raising awareness and promoting events. While it may not be as effective for driving immediate sales, it can be useful for testing different creatives and discount strategies.

The guests also discussed the differences in leveraging Weedmaps for delivery services versus dispensaries. While delivery services may not have the benefit of a physical location, SEO can still be a powerful tool for attracting customers.

In conclusion, the podcast emphasized the importance of optimization for profitability in the cannabis industry. By optimizing marketing strategies and leveraging SEO, dispensaries and delivery services can attract more customers and achieve sustainable growth. Programmatic advertising can also be useful for raising awareness and testing different strategies, but SEO should be prioritized as a key component of any marketing strategy.

Weedmaps boosts delivery visibility.

One of the key points discussed in the podcast was the role of Weedmaps in boosting delivery visibility. The podcast highlighted that Weedmaps offers more visibility to delivery services than dispensaries. This is because delivery services can have multiple pins located wherever they want, whereas dispensaries are limited to one physical location. Delivery services can also appear in multiple towns, whereas dispensaries are limited to one space in the town they are located in. This means that delivery services have a greater opportunity to reach a wider audience and make more money in a quicker time than dispensaries.

The podcast also discussed the review generation process on Weedmaps. It was mentioned that the more reviews a business gets on Weedmaps, the higher their star rating will be. Verified reviews are also given more weight than unverified reviews. This means that businesses on Weedmaps should aim to get as many reviews as possible to show their quality level. By having more reviews, businesses can also make their review screen look more robust, which can help with perception and attract more customers.

Overall, the podcast highlighted the importance of Weedmaps in boosting delivery visibility and the role of reviews in attracting customers. Businesses in the cannabis industry should prioritize optimizing their marketing strategies and leveraging SEO to attract more customers and achieve sustainable growth. Programmatic advertising can also be useful, but SEO should be prioritized as a key component of any marketing strategy. By implementing these strategies, businesses can increase their visibility and attract more customers, ultimately leading to greater profitability in the cannabis industry.

Digital retail management for dispensaries.

In addition to marketing strategies, the podcast also touched on the importance of digital retail management for dispensaries. This includes managing digital menus on platforms such as Weedmaps and Leafly, as well as creating and maintaining a website. Dispensaries should also prioritize brand verification and other optimizations to create a synchronized ecosystem that provides a better user experience.

To achieve these goals, dispensaries can turn to companies like POS Posse, which specializes in digital retail management. POS Posse can assist with integrations, brand verification, and general digital retail management. They can also provide services such as graphic design and website creation for dispensaries that are just starting out.

Overall, dispensaries can take their business to the next level by prioritizing knowledge of the cannabis industry and implementing effective marketing strategies and digital retail management. By doing so, they can attract more customers and achieve sustainable growth in the ever-growing cannabis industry.

Knowledgeable staff is crucial.

One crucial aspect of running a successful cannabis dispensary is having knowledgeable staff members. Customers who come into dispensaries are often looking for guidance and recommendations on what products to purchase, and it is the responsibility of the budtenders to provide accurate information and advice.

As highlighted in a recent podcast, having knowledgeable staff members can make the world of difference for customers. For example, a customer looking for live resin may end up purchasing THC a instead if the budtender is not well-versed in the different components of the cannabis plant. This not only leads to a negative customer experience but can also impact the dispensary’s reputation and potentially result in lost business.

Furthermore, having knowledgeable staff members can also attract higher-value customers who are willing to spend more on better and more diverse products. These connoisseurs are often seeking new and unique strains and are more likely to spend money on experimentation. By providing them with accurate information and recommendations, budtenders can build trust and loyalty with these customers, leading to repeat business and positive word-of-mouth advertising.

However, it is not enough for dispensaries to simply hire staff members and expect them to be knowledgeable. Proper training and education on the cannabis industry and products are essential to ensure that budtenders can provide accurate information and recommendations to customers. Dispensaries should also have standard operating procedures in place to ensure consistency in customer service and product knowledge across all staff members.

In conclusion, having knowledgeable staff members is crucial for the success of cannabis dispensaries. It not only leads to positive customer experiences but can also attract higher-value customers and build trust and loyalty. Dispensaries should prioritize employee education and training to ensure that their staff members can provide accurate information and recommendations to customers, ultimately leading to sustainable growth and success in the cannabis industry.

 

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Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

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