Due to the medicinal and recreational legalization of cannabis, many marijuana-related businesses are thriving. However, major advertising platforms don’t allow cannabis-related companies to release their ads due to federal regulations. As a result, opportunities for cannabis advertising are limited.
If you are running a cannabis business, you have to prioritize building a strong online presence to establish yourself as an industry leader. The best way is through cannabis SEO marketing, a tactic that lets your website rank higher in search results pages to drive more users to your site and turn them into loyal customers. Here are some SEO tips you can incorporate into your marketing strategy:
Analyze existing organic search traffic on your website
You have to know your cannabis website’s current search traffic before developing a new cannabis SEO strategy. This way, you can identify key user behavior metrics, such as the number of users who visited your site from organic search, your top-performing web pages, and the keywords your visitors use to find your content. You can use Google Analytics to track your website data. After collecting the information, analyze your top ten web pages and see what they all have in common.
Understand how your users search
As a cannabis business owner, you have to understand how your customers search online when actively looking for marijuana or CBD products. To determine how this works, conduct keyword research using practical SEO tools. Aside from keyword research, you have to discover your users’ search intent and the reasoning behind every search they make. Therefore, you need more than just a list of relevant cannabis-related keywords. Knowing their purpose can help you create a long-term SEO strategy.
Make your website mobile-friendly
One of the best ways to strengthen your online presence is to have a mobile-responsive, mobile-adaptive, and mobile-optimized website. Remember that your customers spend lots of time on their phones, so it just makes sense to make your site mobile-friendly.
In most cases, this strategy is crucial because all it takes is a single press of a button to lose a potential customer. To successfully make a sale and prevent turning your prospects away, reach out to a reputable agency to ensure your site is accessible to mobile devices.
Utilize social media platforms
Google trusts websites with a high number of shares and other forms of engagement on social media. In other words, social media engagement is an important search engine ranking factor, so you have to promote your cannabis business with an effective social media marketing strategy.
To get started, you can share blog posts, articles, and other types of content from your website to your social media platforms. This way, you can help Google index your web pages much faster compared to other pages.
Promoting your cannabis business without the traditional advertising methods can be challenging. Worse, it may even hinder you from achieving your business goals. Suppose you are worried about having the limited opportunity to market your products through paid search. In that case, you can always utilize SEO and incorporate the practical tips listed above into your marketing strategy.
Raise your brand awareness, improve your search engine rankings, and increase your qualified website traffic by hiring CannaBud Marketing, a cannabis digital marketing agency. Besides SEO, we specialize in web design and social media. Contact us to start growing your business today!