The internet says to use search engine optimization to increase your web page traffic and potential sales—but is it working for you? SEO requires time before you see its results finally kicks in, but if after a while, and there are still no visible effects, you need to re-strategize. Perhaps localization is what you need to do, especially if you are targeting a particular audience.
What is SEO localization?
SEO localization is the process of targeting a specific locality and translating your content to cater to that. You could do this by using the location in the keywords and including some cultural references or social attitudes specifically from that area.
If you want people to search for your dispensary in Texas, then using a general keyword, such as “marijuana store” or “marijuana dispensary,” would not show your store in the top search results. One reason for that is the number of users of that keyword in America but across the globe.
If you want to appear in internet searches, you need to be specific, and sometimes, adding your location can do the trick. This strategy works best for those businesses with a physical location, such as grocery stores, restaurants, law offices, and dispensaries.
By implementing local SEO to your digital strategies, your business could be the top result when people search for more targeted keywords such as “buy weed in Texas” or “the best marijuana dispensary in Texas.” More importantly, you would be targeting the right people.
How to improve your dispensary’s local SEO ranking
Local SEO ranking is not just about adding a specific area in the keyword you use. There are also many ways you can improve that. One of the most helpful things that you can do is to use a local search tool.
You would know how else to improve if you see the kind of results that appear when you type a specific keyword. These online tools are geared towards optimizing the local search rankings of your dispensary website or getting localized SERPs at an exact location. Here are some tool suggestions you can use:
– Google Chrome Dev Tools: This tool is a bit technical to use, but it delivers and provides the information you need.
– Valentin App: An excellent alternative to the Google Chrome Dev Tool without all the difficulties.
– Rank Tracker: An SEO tool that can provide local search results in a street-level category that not all similar SEO tools can do.
– Ahrefs: Works similar to the Rank Tracker and can be its good alternative.
Conclusion
Local SEO is an excellent way to help potential customers find out about your business. By utilizing this aspect of SEO, you can provide the information your target audience needs. It has the power to drive people’s decisions towards your business. If you’re going to increase your online visibility to a particular set of customers, a local SEO campaign can provide you with that success.
If you are looking for SEO services for dispensaries for your cannabis business, we can help out. Cannabud Marketing is the marketing agency choice for all things Cannabis. We provide search engine optimization alongside web design and social media services, and our goal is to give you the best results. Contact us today to learn more about our service.
