Lamb’s Bread Owner: “You Can’t Be A Pioneer And Expect It To Be All Good”


Are you intrigued by the fast-paced evolution of the cannabis industry? Do you ever wonder what it takes to break ground in this burgeoning business sphere? Look no further as we delve into the transformative experiences of pioneering spirits like Orrin and Lexi, the owners of Lamb’s Bread, who are trailblazing the path for cannabis enterprises in New York.

Challenges of Breaking Into the Cannabis Business

Starting a Dispensary: The Competitive Edge

Any seasoned entrepreneur will tell you that starting a business — let alone a dispensary in a saturated market like California — is no walk in the park. Orrin’s words resonate with the cutthroat nature of the industry. With intense competition, how does one stand out? Crafting a distinctive brand identity and offering superior product quality could be the answer.

Navigating Regulations and Marketing Strategies

Often, cannabis businesses hit a wall when it comes to marketing due to strict social media advertising policies. Orrin and Lexi highlight that establishing a robust online presence can be a game-changer. But how do you market effectively while skirting around these regulations? Think outside the box — or perhaps, tap into the almighty power of word-of-mouth and community engagement.

The Red Tape Maze: License Acquisition Woes

The state’s seemingly haphazard approach to regulating licensed dispensaries is a thorn in the side for Orrin. He draws attention to the agonizing wait for licenses and the inability to operate normally — critical barriers to entry that many in the industry face. And with severe enforcement discrepancies, the challenges only mount.

Unpredictability: The Thorn in the Side of Entrepreneurs

Brandon Quan chimes in with insight into the business space’s unpredictable elements — often uncontrollable factors that can hamper even the most diligent entrepreneurs’ efforts. How does one prepare for the unpredictable? Is it all about agility and adaptability in such a dynamic market?

The Battle for Equity and Fairness

Racial Disparities in Law Enforcement and Licensing

Orrin sheds light on a harsh reality: despite efforts to establish programs for minority communities, enforcement remains uneven, leading to unwanted encounters with law enforcement. The disparities extend to the licensing process, hinting at a larger systemic issue.

Personal Narratives: Struggles Beyond the Business

Orrin’s heartbreaking stories of discrimination and mistreatment, both by law enforcement and in the community, offer a stark reminder that being a business owner of color comes with a unique set of challenges. How do societal attitudes impact minority entrepreneurs?

Confronting Racism in Local Enforcement and Real Estate

The Lamb’s Bread saga takes a more personal turn as Orrin recounts experiences with Yonkers PD and his landlord’s lawyer. The allegation of him being a community nuisance based on unfounded drug charges reveals a gritty struggle with local authorities.

Persistence Amidst Pitfalls: Orrin’s Journey

The Impact of Orrin’s Minority Status

The journey of Orrin, reflective of so many others, poignantly illustrates the transformation from growing up oblivious to minority status to grappling with its implications as an adult. His story underscores the systemic obstacles faced by minority entrepreneurs. How does one’s upbringing shape their business journey?

Redefining Customer Experience and Quality Assurance

Orrin elevates the conversation to the importance of customer orientation and the rigor in product quality. He defines a superior product as one that delivers the promised entourage effect. But doesn’t it all inevitably circle back to the customer’s overall experience?

The Benefits of Grassroots Networking in Business

Lexi’s comment on finding the right staff organically is a nod to the power of genuine connections, a testament to Orrin’s New York roots. How does local networking contribute to sustainable business growth?

Looking Ahead: What the Future Holds

Speculations on Federal Legalization and Its Effects

With federal legalization discussions afoot, Orrin weighs in on how national policy changes might shape the landscape for dispensaries in New York. The complexity of the legal framework presents both challenges and opportunities for entrepreneurs like Orrin and Lexi.


1. What are the primary marketing hurdles for cannabis businesses regarding social media?

Due to strict advertising policies on most platforms, cannabis businesses struggle to promote their products online. Creative solutions such as influencer partnerships and educational content are often employed to skirt these restrictions.

2. How do licensing delays affect cannabis dispensaries?

Licensing delays can significantly hamper dispensary operations, leading to lost revenue, inability to maintain supply chains, and a weakened competitive position in the market.

3. Can you provide examples of the “uncontrollable factors” that affect cannabis entrepreneurs?

Uncontrollable factors include abrupt regulatory changes, banking restrictions, and unpredictable market fluctuations, all of which can vastly alter a business’s trajectory.

4. What does Orrin mean by the “entourage effect”?

The entourage effect refers to the synergistic interaction of cannabis compounds, resulting in enhanced therapeutic benefits. Orrin prioritizes this in his product selection.

5. Why do minority-owned cannabis businesses face unique challenges?

Minority-owned businesses often contend with systemic racism, including harsher law enforcement scrutiny and barriers in loan acquisition, leading to a disproportionate impact on these entrepreneurs’ success.

6. What impact would federal legalization have on local cannabis businesses?

Federal legalization could streamline regulatory processes, open access to banking services, and potentially level the playing field for businesses across the country. However, it may also invite larger corporations into the space, increasing competition for local dispensaries.


As we pull back the curtain on Orrin and Lexi’s enterprising voyage with Lamb’s Bread, it’s evident that the cannabis industry is as unruly as it is rewarding. To thrive, entrepreneurs must exhibit resilience, ingenuity, and, most critically, a deep commitment to equity and justice. The industry is indeed a microcosm of a larger societal fabric — one where opportunities and challenges intertwine as tightly as the strands of the very plants at its core.

Find Lamb’s Bread Below:


Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

More Cannabis Marketing Resources:

Skip to content