Case Study – Karing KindÂ
How a long-established Boulder dispensary went from position 30+ on Google to the first page, with a 50% increase in monthly traffic, in one of Colorado’s most competitive cannabis markets.
From 30 to #1 Google ranking position
+50% monthly organic traffic growth Â
9k monthly website sessions, up from 6k
Based in Boulder, Colorado.
The Challenge
Open since 2009.
Still buried on Google.
- Ranking position 30+ for local Boulder dispensary keywords
- Leafly and offline marketing not generating consistent results
- Website functional but outdated, slow to load
- DIY marketing attempts abandoned due to time constraints
- Off the main downtown Boulder corridor, making discovery harder
- Needed a true partner, not just a vendor checking boxes
Karing Kind has been serving Boulder since 2009. More than 15 years of operating, a reputation built on carrying only the best and cleanest cannabis products, and a loyal customer base. None of that translated into Google visibility.
Boulder and the broader Colorado market are among the most competitive cannabis landscapes in the country. Karing Kind’s location north of the downtown core added an extra layer of difficulty — customers searching for a dispensary in Boulder weren’t naturally being directed their way, regardless of how good the store was.
They had tried Leafly, offline marketing, and handling it themselves when bandwidth allowed. None of it moved the needle consistently. What they were looking for wasn’t just a service provider — they wanted a team that would work with them at every step, understand their store, and treat their growth as a shared goal.
The Solution
Modernise the asset.
Then make Colorado find it.
Two moves, built in sequence. The website had to come first — there was no point driving traffic to a slow, outdated site.
Website modernisation and speed optimisation
The existing site had been built by another company and was functional but dated. We modernised the design, improved the user experience throughout the shopping journey, and significantly improved page load speed. Site speed is a direct Google ranking factor and a direct driver of whether customers complete a purchase or abandon — fixing it was the prerequisite for everything else.
Local SEO in one of Colorado's most competitive markets
Boulder is not an easy market to rank in. Colorado has been legal since 2012, the dispensary density is high, and the competition for first-page positions is real. Karing Kind’s location north of the downtown core added another obstacle — they weren’t the natural first result for someone searching in the city centre. Getting to the first page required consistent, sustained SEO work across their site, their Google Business Profile, and their local citation footprint. It wasn’t fast. But it worked.
Karing Kind weren’t looking for an agency to hand work off to. They wanted a team embedded in their growth — one that understood cannabis, communicated consistently, and treated their results as a shared responsibility. That’s the relationship we built.
The Outcome
From invisible to first page
in one of Colorado's hardest markets.
30+
Starting Google ranking position
Now ranking #1
50%
Increase in monthly organic traffic since engagement began
9K
Monthly website sessions, up from 6,000
"You make us feel like we have more of a partnership than just making sure you're checking boxes."
Dylan Donaldson
Good store. Competitive market. Not sure what to do next?
If you have a strong product and a loyal base but Google isn’t sending you new customers — and previous marketing attempts haven’t stuck — book a free call. We’ll audit exactly where you stand and show you a clear path to the first page.