Insider Strategies on How To Better Run Your Cannabis Retail Store

On this episode of the Dispensary Marketing Podcast I’m joined by Reeves Tsang & Daniel Lynes. The founders of The Bakery Cannabis.

We get an inside look at what it actually takes to run a dispensary. Including tons of ways you can both get new customers in the door and ensure they keep coming back without fail.

You don’t want to miss it!

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Cannabud Marketing is the top digital marketing agency for Cannabis Dispensaries. Our specialized expertise will put you in the best position to succeed when working with us.

Transcript

Welcome to the Dispensary Marketing Podcast. I’m your host, Brandon Quan, the founder of Cannabud Marketing, the number 1 marketing agency for dispensaries all over both Canada and United States. And I’m here joined with the founder of Bakery Cannabis, Reeves.

And he is not only the founder. He is the manager, he’s the owner. He wears all the different hats, um, and he is here to give us some really, really awesome insights on how you can better, you know, manage your dispensary, do better marketing and all that fun stuff. So without further ado, here we go. Uh, welcome Reeves to the chat pleasure.

Awesome. Awesome. So really, really happy to have you on the call. So I guess just to get started, you know, why don’t you tell us a little bit about yourself? So, um, I pretty much just graduated university, not even gr my graduation is in June 8th, but, uh, I’m turning 24 this year. Um, I’m originally from Hong Kong now.

I’m living in Toronto. I, we, me, I started a comp this company with, uh, my longtime high school friend, Daniel, uh, back in 2020, uh, October, I would say that’s when we, uh, sort of got our own retail spot and then going forward with the application, me and Daniel always had envisioned ourselves like doing business together ever since high school, because we saw the characteristics in each other, but it was just wasn’t the right time yet, given that we were too young, too inexperienced, too naive.

And, um, because of the COVID and stuff, like we made some money in there, um, from the stock market, we took advantage of it. And, but obviously we also have a little bit of support from a family and then that’s how we made this possible. And now we have a store running for seven months now, so nice. Well, congratulations on, you know, almost graduating that’s that’s really, really cool.

Um, so what kind of made you wanna go into like the cannabis industry specifically, or I guess even more specifically opening up like a dispensary, what kind of sorry? Like what, what, what was the reason for you wanting to join the cannabis industry? Um, I wanted to be in some, I wanted to be part of something that has not been established yet, essentially, because I find that, um, a lot of industry has already been done many times.

There’s a lot of existing blueprints out there and stuff. Mm-hmm, , um, I’m a kind of guy that likes uncertainties, you know, to a certain degree, obviously. Right. But, um, I just wanted to do something that has, you know, that hasn’t been done before, like worldwide, which, you know, I would say Canada is sort of like the only country that’s sort of like legally like everywhere.

And the second thing is really just my enthusiasm towards cannabis. Um, right. Me and Daniel would go to, uh, dispensaries all the time and we would find this, um, problems. And we, we, we think that we have the solution, we can offer the solution and therefore we were sort of incentivized and motivated to go forward with it.

Right. Yeah. What were, what were the, some of the problems that, you know, you saw that other defenses were doing? Um, I would say the first thing that, um, I see in a lot of stores is that, um, A lot of times people get misguided. Uh, as an example, I remember I’m not gonna say the name of the store, but, um, I remember I went to one store where I was looking for specific product.

I think it was a fade courage, and I asked the attender, um, do you have this product here? They’re like, I don’t think so. And they just walked away and, um, I used the iPad, it took me like 20 seconds to find it. So I just find that a lot of customers are sort of getting mistreated in a way. Um, and also since Daniel is really good at growing in genetics and like, you know, I’m pretty much interested in smoking everything.

, um, we find that we find that, um, it might be the best to sort of use ourself as a reference to sort of describe the weed instead of going off a piece of paper. Right. Because, you know, it’s, it could always end up different. Um, I find that at least at the very least, like if I use my own experience to customers, like perhaps there’d be more credibility there and, um, you know, a little bit more personal with the customers.

Right. Stuff like that. Yeah. So it sounds like a lot of the things you’re talking about on, you know, is on that, you know, having a good customer buying experience or having a good, you know, customer experience as a whole, right. Yeah. That’s sort of one of the outdoor focus of our business model. Um, I would say the other thing is that, um, we wanted to make, we wanted to have like a selection of products where it’s sort of hand curated.

That’s sort of like fancy way to put it, but it’s more so just like a lot, We know about our products. I would say that in our store currently like 80 to 85% product in the store, I’ve tried, doesn’t matter if it’s flour, Perros, concentrates drinks. I’ve pretty much tried like most of it, which is probably one of the reason why I, um, good feedback from customers saying that my description of the weed is accurate.

That kind of stuff. Yeah. So you’re giving, like you said, instead of like, whatever, uh, LP, they’re saying the description of the product, you’re actually giving your own personal experience on what you actually think is going on. And then you can properly relay that to the customers from a more personal basis.

Not like, Hey, this feels like this, but no, like when I took this, you know, yeah. I actually felt like this from a personal perspective. Is that, is that about right? Yeah, that sounds about right. So how it works in our team is essentially, um, you know, Daniel is not as high intolerance, so he’s gonna be testing the lighter wheat.

Right. You know, I’m, I’m sort of the reference for the customer who comes in, asks for heavy indica where they’re like, oh, I’ll need the strongest hit. And I have a, I would say I have a pretty high tolerance myself, which is a good reference point to the heavy indicate customers. So, um, I know what’s strong enough and stuff like that.

Obviously, if they are like, you know, years of smokers, then I can’t really give them an insight. But, um, for the most part I could. Yeah. Right, right. I mean, it makes a lot of sense. And like, it’s just, just like as if, and I make tons of analogies to the restaurant business. Right. Yeah. But it’s just like, you know, you’re the chef, that’s cooking your food, that’s creating the product or at least, you know, selling the product, they’re tasting it at every single step of the way.

Right. Exactly. Whereas I, I do believe that like, you know, the products that you’re selling, if, if you’re, if you’re saying, Hey, this does this, you should at least have some sort of information. Even if it’s not you personally texting and trying the products, you have someone in the store that can, uh, uh, properly recommend whatever’s going on.

Which makes tons of sense to me. Yeah. I wouldn’t, I, I find that like, I don’t really like it when, um, you know, when I, I personally don’t like it when I go to a store and asking for knowledge, and it doesn’t matter what industry it is. I would expect a little bit of insights instead of just like, oh, it’s a good product.

Or like, right. It’s an excellent product. Or it’s a nice brand. I would want a little bit of personal experience. Um, there are some products in a store that we, I don’t personally use, like to be honest. Right. Um, but for those products, I try my best to get feedback from customers. How did you like this drink? Nice.

That kind of stuff. And then, you know, use those as reference points. If a next customer comes in, I could be like, Hey, I never had this. Or I’m not really a big CBD, but smoker, but I have a few customers who do, who took this and these are their feedback. And that should give them a little bit more confidence on the product because, you know, at least I’m using a real life example here.

Yeah. I think that’s good. I, I think that’s a really good nugget and I know you said it in passing, but you know, on the topic of like even, okay, let’s just say, you know, you don’t want to, uh, you know, try your own products or you think it’s too much or whatever it is. Right. Yeah. Getting feedback from customers on a daily basis or a weekly basis on products that you, if maybe you can’t try it, or, you know, like you said, uh, if it’s one of the heavy hitters and you have a lower tolerance, it might just might not be feasible for you to be trying all these different things, but by you getting feedback from your customers and saying, Hey customer a said this, and you can then relay that to customer B.

I, I do think that’s a, a very good way that people can come in and essentially provide additional value for, you know, that the customer buying experience is, is what I like to call it. Right. And I, I think that’s a really good job of, of what you’re doing right now. Yeah. Thank you. Yeah. um, so I guess on that topic, like how, you know, kind of segueing into some of your key differentiators, so I’d like what you’re doing with the whole trying the product, tasting the product and figuring out what it is and relaying that to, to other people.

But do you have any other kind of key differentiators that you pride yourself on as you know, the bakery cannabis does this, um, or is it mostly geared towards that whole, a product curation portion? Um, I would say other than service, quality service and stuff. Um, knowledge is also a key. Um, but other than service knowledge, I would also say that, um, we kind of go try to at least try our best to go above and beyond.

So we do have like Perro services. So how that works is that essentially if a customer comes in and they bought, let’s say half quarter of Kush, and they were saying, Hey, I don’t wanna roll these. Or the reason why I’m not buying Perros is because I want fresher buds, but I don’t want road. Then we would have a Perro station in a back essentially.

Um, we’ll use cones to, uh, roll the joints for the customers for free, uh, which is one of the thing that we do that, you know, sort of differentiate ourselves. Um, the second thing we do is essentially Ross and pressing. So, um, and again, the reason why we do this is because, um, there’s not really that much to concentrate available on the legal market right now.

Right. And I’m sure that will change over time, but like there are options, but for DERs sometimes they find their lacking. Secondly, um, sometimes some people would wanna specific strains Ross, as an example. Some, I had a customer the other other day, he literal likes triangle Kush from BC, but he wanted to D it, so we just, you know, press it for him.

And, uh, yeah, that’s sort of the two things we’re doing right now that, you know, we could try to our best to go above and beyond and provide whatever the customer needs. Okay. I, I really like that. So walk me through that then. So, um, the, the pre-rolls and I guess, RO and press, um, I’m assuming they’re similar in terms of offering, so is this something you use as a marketing tool to say, Hey, you know, if you want fresher bud, or if you want pre-rolls of a different strain or, uh, you know, uh, concentrate every different strain, we will kind of like, press it for you.

Or we will go ahead and roll it for you. How does that work? It’s like, do you have to buy specific amount? Do they walk in the store the first time to purchase it? They get it for free, like, walk me through that process. Um, for now there T really that much like, complicated mechanism like that, it’s more so just if you bought it, doesn’t matter if you bought one gram of 3.5 grams or seven grams, um, we would just, and the cus We have a little logo sign somewhere in our store that says free joint rolling service.

And essentially, um, if they request for it, we’ll ask, Hey, um, this is 3.5 grams. How many joint would you want? If they say, Hey, we want a take fat joints. Then, you know, we roll them, like try to roll them like three king size and then one half grams and be like, here you go. But if they’re trying to look for like a smaller joint, we try to roll them in six, seven joints.

Um, in terms of like Ross and pressing, like, it wouldn’t make sense if someone bought one gram an or half quarter to press. So I think for now, like the minimum requirement is to buy seven grams or above for us. Um, but that could change essentially. We we’re still, we’re still sort of trying to finalize everything, but, um, for now those are the mechanisms for us.

Yeah. That, that makes sense. And like, I think there’s also like a cost benefit, you know, because you’re like, cuz if somebody were to go in and let’s just say they only buy cones, they have to buy, you know, whatever pack of cones, then they have to go branded up and do it themselves. Right. Yeah. Um, but you’re alleviating some of that cost because the pre-rolls are obviously slightly more expensive than just buying the bud by itself, especially at the higher volumes.

Right. So I do think if you’re not doing that already, I, I do think that like, it’s an awesome thing that you’re doing, but if your customers know that it, it does add to that key differentiation portion. Right. You know, you have the good customer stuff, all of that stuff, you know, works. Yeah. Yeah. It also just, uh, sort of, you know, makes the customer feel more like appreciative and stuff.

You’re not really just here to sell buts and try to dismiss them. You’re really just trying to help them in their best way possible. Yeah. And I find, I think that’s super important because, um, especially in Western countries, I find that customer service, you can’t just be like, you can’t just be thinking, um, oh, people out there in the market are doing this.

I’m gonna do a slightly better version of it. I don’t think that’s gonna differentiate yourself too much in the customer’s perspective. I think that you have to do something that’s above and beyond that may perhaps not a lot of people are doing perhaps is something innovative in order for you to stand out.

So, um, we find that that sort of like also correlates and, you know, integrate with like quality service because essentially, you know, we’re doing quality service, we’re going above and beyond and we’re sort of providing, you know, value as well. And just like you mentioned, um, Perros are a little bit more expensive.

We, we sort of like saved them a couple bucks here and there and, you know, um, help them roll the joint, stuff like that. So it’s sort of like a, I would say like a, it’s a double win. Yeah. Yeah. I mean, look, I, I I’m, I’m on that. I think you’re at least the person that I spoke cuz I know some businesses do like the ROSN press, I wasn’t sure about the pre-roll services and, and I think that’s a really cool way that you can get people to the door.

Cause I, I, I do know a few people that are like, Hey, you know, uh, I’m gonna buy the bud cuz it’s a little bit cheaper. Um, but then like I’m not really interested in doing the pre-roll stuff, you know, like there’s so many ways you can kind of, uh, go about doing it. But um, I do think that’s, this is a, this is a really, really good value add that, you know, I think makes a lot of sense and it’s not super hard to implement.

Right. Just something easy to do. Yeah. The only thing is that some customers would think that we’re liking the paper yeah. Especially with COVID. Right. Yeah. But then I’m just like, Hey, no worries. Like we wear gloves, we use cones. We don’t really have a mouth on the paper. Like yeah, yeah, no, that’s good.

That’s good. Um, so now the next thing, um, talk about your marketing mix. So how are you getting people to, to come into your store? Like what, what, what is that, that mix of what of the things that you’re doing? I would say a combination of a lot of things, which I’m not sure can I really list them all, but I would try to say, you know, things that sort of, I would prioritize on.

Um, so the first thing is that I would say you mean like marketing as in like how, when this person comes in the store, how we sell stuff or, well, let’s segment this into two to two ways then how do you one get people to come into your store? Right. And then how do you two, I guess generate the most amount of sales in terms of how you’re interacting with your customers once they get in and we, we can split it up that way.

So what is your marketing mix on, how do you get people to physically come into your store or order online for any of your products? Yeah. So, um, We have a sandwich board on a store, outside of a store that would do like a sort of like wheat jokes of the week on a, on a Blackboard. And we sort of have this like, you know, very cringy with, with jokes, there’s cringe, but Hey, they work, they get people laugh because they’re cringe.

Right. They’re fine. And some people would come in and be like, um, Hey, the jokes outside is fun and stuff. And that’s boom, that’s sort of like breaking the ice. Right. Because they come in and talk and then, you know, you obviously you gotta keep a good face, good, a good attitude towards them. And then we’ll be like, Hey, like thanks for checking us out.

Um, what, what, what kind of sparked your interest in coming in and stuff? And we sort of just go along with the conversation, um, and the name, the bakery cannabis sort of has service good and bad, I would say like, so, um, Because of the name, um, a lot of people sort of have a presumption that we have a lot of edible selection, but also because of the name, people think that we’re an actual baker store where they come in and be like, oh, I thought this is a bakery.

Or we even have, you know, as far as some lady come in and, uh, asking us to make them a cannabis birthday quick, uh, birthday kick, we don’t do that. Sorry. Right. Yeah. Right. We wish, but yeah. And um, so The second question, to answer your second question, like how do we, um, market stuff? And so essentially in our store, um, we, we have, we try to distinguish things to make it very simple, to understand we UN we, we think that, um, we sh the customer should never have to ask, um, what’s this, or where’s this, that it should be very like crystal clear.

Right? So, um, we have three display cases on the right side of a store essentially, um, indica and then hybrid in the middle of sativa. So the more left leaning, you go towards two, it’s gonna be more indica, the more right leaning you go to, it’s gonna be more sativa. That’s sort of like the mechanism. Um, and When a customer is sort of like asking us for a specific product, like, let’s just say a very common question, Hey, what’s the highest, um, TXC percentage, but for the lowest price, you don’t always have to go to the cheapest flour because, um, you know, that’s sort of, I find that that’s sort of the Rocky mistake I made in the first place.

I just thought that, Hey, this customer asked for cheapest flour. I must give him the cheapest option. Right. Sometimes like you can sort of do a little bit of, um, introduction to customers. Like, have you had this, um, flower yet? Right. It’s maybe a little bit more expensive than the most cheapest one, but it’s definitely worth it.

And I sort of just go off with my own feedback and stuff. Right. Sometimes I would have pictures in my phone with the buzz videos and stuff, just because, you know, the package is sealed. Right. They can’t use much. So I try my best essentially. I try my best to break that, uh, barrier of like UN like lack of transparency.

Right. You know, because I find that there’s a lot, there’s a lack of transparency, um, between the product and the customer. Like they buy a jar, they don’t know what the, but looks like they don’t know what it smells like. They don’t know anything. So it’s not that I can actually take out a butt and be like, Hey, smell these.

But the best I can do is at least show them pictures. Um, perhaps some, sometimes I often have like a fun, little fun video to show them like when I’m smoking it . Yeah. And, you know, just try to keep it entertaining, try to keep it like a boot lifting. Like don’t try not to make it dull and just say like, it’s a good product.

Yeah, yeah, yeah. Wow. It, it sounds like you’re crushing the customer service game. Uh, cuz these are all like really, really good things. Like even like you said, you know, having pictures on your phone, like it’s, it’s just a super small thing, but when you have a package that’s just literally all branding and you can’t really see the actual product itself by you having the pictures.

I think it’d be really good. You know, maybe you have the top five most popular products that people come in all the time and ask and say you have pictures. Right. But not only that, like you’re, you know, and I think this, this comes with the experience, of course, it’s you are now guiding customers through the buying process versus just immediately giving them what they think they want.

Right. It’s like high THC, low cost. Great. But what does low cost mean to them? Right. Yeah. You know, what is a value exchange in terms of the products that you can offer? Because a lot of times I’m finding, you know, when people do selling, it’s like, Hey, you know, uh, how do we just price this product super, super low so that people will come in and buy it.

So it’s super cheap. Right. But what a lot of people miss out on is like, you know, you’re missing out on a lot of, I wouldn’t say a lot of margin, but you’re missing out on a couple dollars here and there because you, instead of guiding the customer through the process, you’re just saying, Hey boom, pick that cheap, cheap bud.

But if you’re now going in and walking them saying, Hey, I know you wanted this, this is only $3, more expensive, but I do think that the experience that you’re gonna get when smoking this or consuming, this is gonna be a lot higher. Why don’t you give this a Sean? Right. Yeah. Um, and I think you’re crushing it that way.

Yeah. Sort of just open up people’s mind a little bit. Um, if at the end of the day, if they, if they’re like, no, I still, I just want the cheapest then. Right. You know, we will just, okay. Like we can do it, but um, I think that you shouldn’t, you sort of just shouldn’t like submit to the customer right away.

You sort of, you know, it’s have to be more confident with your own stuff you have. That’s why, like I find that like, if you are working in this store, you have to know what the hell you’re talking about. Like you can’t just, you know, go on papers or theory. It can, it cannot based be based on theoretical perspective.

I believe it has to based on real life experiences. Right. So, um, you know, my confidence of product knowledge is really gain from just trying different stuff out, like all the time. And, um, I find that’s pretty important because like, um, weed is not like food where, um, you know, everyone would just think it’s good just cuz it tastes good.

Like we sort of react to weed differently, like because of different genetics, yada yada. But um, there’s also different things in we too, right? Like THC percentage is only one out of a hundred cannabinoids and there’s also like terpenes, you know, very popular right now, obviously. Um, there’s also like how, how is the wheat harvest? Like how long have they been cured that all determines the harshness of the smoke, the smoothness of the smoke and uh, you know, the, even the high, like I would say that terpenes sort of, I don’t really have evidence to prove that terpenes makes you high higher, but I, I would say that from a personal experience, different terpenes sort of distinguish different kind of high.

So, um, you know, I think that it’s very important to also have a little bit of piece knowledge as well. Right, right. Yeah. Look, like I said, you’re, you’re, , you know, the, these, these kind of small things, you know, from my side, like obviously I’m on the marketing side of things. Right. But I, I really do think that having a, a deep in depth knowledge about whatever product that you’re selling, not even just in the cannabis space, but like in whatever other can, like, whatever other like space you’re in.

Yeah. Super, super important. And you know, again, cannabis, a lot of people’s like, I just wanna get high for like, not a lot of money and that’s pretty much it. Um, but when somebody, like you comes in that has a knowledge on ABC D E FG. Right. I, I think it really helps on the loyalty side for, you know, to get people coming back over and over again, 100%.

Yeah. And, and, um, what if your accuracy is sort of like very, um, accurate, like, I mean, sorry, like if your description of the week is very accurate, right. And also, um, Sometimes you have to be more honest sometimes. Like, um, you can’t just say everything is good if you know, something is not good.

Right? Like, um, if the customer is asking like, wow, like this is a fair, cheap price for 27%, TXC how’s this smoke you could say, it’s amazing, like best cheap flour in the market, that stuff. But then when they smoke it, if they’re disappointed, then you lose cred credibility there. Yeah. So what I would do is usually, Hey, it is 27%.

I personally tried it. It gets the job done. It got me pretty high, but, uh, the price is reflective. Like it is a little bit harsher. Um, perhaps the flavor’s not my, uh, preference flavor is not something I like, but it gets the job done. And if that’s all you care about, I would say, go for it. But if you want a little bit smoother smoke or a little bit more, um, you know, not as harsh and you know, nicer looking buts then, you know, for a couple more dollars, there’s these options.

Yeah. You know, that, that kind of like strategy. I find that works best for me right now. Yeah. And it’s coming from a place of value too. Right. It’s not, you’re not like just trying to upsell them into something that costs a little more, a little bit more you’re telling ’em the honest truth. Right. You spend a little bit, you know, your overall experience is gonna be a lot better.

Right. Which, you know, I think, like you said, it’s a win-win for everyone. Yeah. You get a little bit more money. They get a much better experience compared to the amount that they would’ve paid before and you know, everything, everything is pretty good. Yeah. Um, so on the, so, uh, I like the sign side, you know, the, the, the jokes, uh, the sign that you have outside and stuff like that.

So is there anything, um, I guess either on more so on the online space that you’re doing to try and, you know, I guess generate more awareness for your brand or at least get some additional traffic to your website or anything like that. Um, right now we are trying to get more people to go on a website and stuff to check this out and stuff.

So, um, we did, we did try to like, um, expand our variety on like sales, like item that’s on sale. Um, we did try, we did recreate the looks of a website, uh, on March, which now looks much better. It’s not, you know, I, it’s not where I want to be at, but sort of, you know, at least a big step forward. Um, we’re doing, we did a bunch of like SEO stuff.

And, um, we also added recently has been trying to increase the domain authority, uh, citations, all that kind of stuff to, uh, sort of, you know, climb on rankings and stuff. Um, but, um, on the website, I would say that, um, we, I would say that’s probably, I gotta be honest. That’s probably one area that I find we’re lacking because, um, conversion rate sometimes could be very up and down.

So, um, we, I, I can’t, I don’t really wanna lie and say like, Hey, like I got an amazing website and we still, this is probably where we are not struggling, but still, you know, trying to climb. Right. Yeah. Right. Yeah. So, you know, obviously the, the website, the conversion stuff, the SEO is definitely something you want to touch on.

Yeah. Um, and you know, I, you know, unbiased opinion aside, I definitely do think like SEO is like the biggest unlock for, for any cannabis, uh, dispensary, just because of, you know, just how powerful it is. Yeah. Um, but you know, I, I would love to hear your reasons, why you think SEO is like one of the best ways to advertise for your dispensary? Well, firstly, I would say that since ads is not really available for like cannabis for, in the, in many ways, um, secondly, I think I find that like, um, you know, like you it’s, it’s the, it’s better to sort of just, you know, find keywords to sort of like implement your website.

That’s sort of, um, obviously the top numbers, like dispensary near me, all that stuff, that’s the most popular stuff, but we sort of also go in these to these subcategory and look at like the lower, uh, lower search keywords. Right. Or like the less relevant keywords. Right. And perhaps we could capitalize that by going in there early enough and be the top docs of those keywords.

Um, so I find that’s pretty important. And secondly, um, you know, like even myself, sometimes I will search, um, a certain product on Google and then there will be, you know, dispensary pops up, you know, and that is a very good thing because, um, you know, customer can just directly go into your store, click into your store and buy that product.

And without the, without the SEO, I don’t think that’s possible or at least it would be very difficult. Yeah. So, yeah. That’s why SEO is very important because it’s sort of just, you know, make that hook, make that connection a little bit stronger in between the keywords and your store, because at the end of the day, like there’s so many stores out there, like nobody’s gonna specifically search your store out of nowhere.

So yeah. They’re gonna look for whatever’s most convenient to it. Right, exactly. Yeah. Um, on the review side. So, uh, I’m a big pusher of trying to generate as many reviews as possible as well. Cause like let’s face it. Like whenever you make any decisions to buy anything, both on the service side and on the product side, right.

You go to Amazon, you look at the reviews, you buy the one with the best reviews that resonates best with you offline, you go to a physiotherapist to, you know, a restaurant and like anything, you look at the reviews and then, you know, you kind of go by there, right? Yeah. So how are you, you know, generating reviews for your business? Um, so we sort of it’s, we sort of have this, like, I have a pretty strong memory of like remembering faces.

So if I see a customer comes in frequent enough, mm-hmm, like maybe three or four times in a row. Um, you know, I try to have a little chit chat with them. I try to be like, you know, um, ask them a little bit like, Hey, how did you like the product last time? Right? Yeah. If they were like, wow, like that was there some really good weed or like there was some really good Perros then, you know, that’s, I sort of tried to make the segue to be like, Hey, um, I, we are very thankful that you support us and that we are hap we are happy to see that you are happy.

Um, would, would you mind to just spare like 30 seconds to a minute to sort of give us, give us a review that would greatly help us? Um, you sort of just have to be more shameless about it and not don’t assume that the customer would say no because right. Um, you know, if you, some customers they’re just a little bit more passive, you, you sort of have to be the role to open up the conversations.

So I would say that just, you know, shameless is the first key secondly, uh, you have to sort of be on top of, you know, knowing which one is sort of a new customer and stuff, or sometimes even the first time customer, if they have a very possible experience with us, like, you know, they’re all like at the end, they’re like all like smiling and we’re all like joking around and stuff.

Right. Then, you know, we’ll be like, Hey, uh, their hair secure code that you can scan to our, to go on our Google maps. And if you could give us a positive feedback, it would greatly help us. Um, yeah, that’s, that’s sort of how I go on it for now, but yeah, I know, look that, that makes sense of sense. Like I, I, you know, and I, again, not to overcomplicate things mm-hmm , I do think like just asking is, is a huge portion of, of how you can generate a lot of reviews cuz like I also used to do, um, some, you know, work with like restaurants and stuff.

Right? Yeah. And one simple unlock was just like, Hey, at the end of the meal, if you think that the patron had a good meal, all you do is just ask like be friendly and be like, Hey, because the default of someone isn’t to write reviews for your business. Right? Yeah. Um, but if you can go in and you have a conversation and be like, Hey, really appreciate your support.

You know, thank you know, I thank you for coming in multiple times. I see multiple times every single week, I see more than some of my friends, um, be really awesome for you to, to write a review for us cuz it’ll help us out, you know, as a business and really appreciate it. Something as simple as that. And you add that to just kind of the general conversation you’re organically just wanna get more and more reviews, right? Yeah.

I find that like, um, it’s best to there’s there’s definitely, you know, it’s a free retail at the end of the day. There’s definitely gonna be some people who just come in and not really trying to buy anything and sort of bring you down. Right. Um, Staying positive is super, super important. So, um, you know, you just have to be mentally very positive.

You ha you have to be happy yourself to make everyone happy. And um, it’s very like, um, vague what I’m saying, but I would say that I’m sure everybody gets what I’m saying is that like the vibe is very important. If someone comes in and see a do face and be like, Hey, how may I help you? Do you really want that person help? No, you wanna leave.

But if they come in and you know, you’d be like, Hey, how’s it going? Yes. Oh, awesome. T-shirt you know, like, you know, just try to break the ice. Like don’t, don’t be too scared to break the ice because you know, it’s your job to make the customers comfortable in your store. Right, right. Yeah. No completely 100% agree on that for sure.

Um, so what about on the social media side of things? Like yeah, sure. As you know, there’s a bunch of issues compliance wise and algorithm wise getting shut down and banned stuff like that. Are you using social media? Like, is that a big part of your marketing strategy? Are you using it in passing? Like what’s your strategy with social media right now? Um, you know, Facebook, obviously it’s not really gonna show up Twitter.

It’s not usually we just use Instagram for the most part. Um, so we sort of, um, put ourself in the location when we put a post, like we add location to it just so that local residents can see us. Firstly that’s I think that’s a pretty key thing. Secondly, like sometimes you could, um, tag, like, let’s just say you, if you were, if you were, um, if you were sort of uploading a picture of a product and trying to promote a product, you could, you know, keep a group relation with these LPs and sort of just tag.

Well, I think, uh, Daniel might be, has, has joined. Hold on, gimme a second. Okay. Well, well Adam in a celebrity guest, midway in the chat for sure. Well, yeah, we’ll revisit the, the social media. Yeah. I’ll see when he is done. Just gimme a second. Hey Daniel, how’s it going? Good. How are you? Not too bad.

Happy, happy, able to, to join the chat. Thank you be. Um, so yeah, I mean, uh, just to kind of, uh, pick up where we left off sort of thing, um, re was just talking about, um, kind of, uh, we’re talk, talking on the social, uh, sorry, the marketing portion of things, and we’re just talking about how you guys leverage social media the best and you know, that that’s essentially what we’re, we’re, we’re jumping into right now.

So, um, so yeah, sorry. Um, yeah, go for it on the, uh, the, the Instagram, I think the, the tagging of the locations and the, uh, hashtags, Uh, yeah, hashtags, but I find hashtags sort of irrelevant sometimes nowadays they, they could still work. Sometimes I find that one of the better ways is really keep a good relation with these LPs and then, okay, whenever you wanna upload a product, you could sort of message them and be like, Hey, um, we a big supporter of your product.

It would be really awesome if we can get a shout out on your Instagram account. Ah, because they have a larger followings than you. Right, right, right. So, you know, that’s sort of helps, I would say. Um, so it’s really just, you know, you, you also wanna try to get featured in other accounts as well. And I think the most relevant thing to do is to get featured on their account like that, that if they repost us on their story or anything like that, that would, you know, confer some followers here and there.

Nice, nice look, you’re sharing a bunch of really good nuggets here. I really appreciate it. Uh, so now I guess on the, you mentioned you’re using, um, Alpine IQ for some of your loyalty stuff. So how does that mix look between, I guess, SMS and email? Like what are you finding the most effective in terms of, I guess, generating the most amount of sales and stuff like that and how are you, you know, kind of generating and, and building up that database of phone numbers and emails.

Um, frankly like our Alpine IQ is not, we still have another meeting with them, like in order for us to unlock everything. Ah, but yeah, but, um, in terms of like, they have really awesome statistics, I would say, um, they have very, very sophisticated statistics. It goes as far as, um, you know, predictive programming, that kind of stuff.

Like as far as, um, you know, if a customer comes back frequent enough, like Alpine IQ algorithm would sort of predict, um, if the customer is gonna come back in a certain time. Right. And if they don’t, uh, there’s the campaigns, emails, campaigns, stuff like that, that we can do. And we can also look at the records of what they have bought bought before.

Like that’s an example, if a customer came in and bought wedding pie flower by back 40 or something like that, like repeatingly right, right. Um, then perhaps it’s a good idea to, um, you know, send out an email or sort of send out a tax campaign that’s from this company, perhaps like a new product or something like that.

Um, I find that’s really helpful, but, um, I can’t really say much yet because I haven’t really be, it’s not really that deep in yet with LP IQ. So, but that’s, that’s all I can say for now for, right. So you’re not, you’re currently not doing any SMS or email or are you using any email marketing with the data? Um, not yet because they sort of want us to do like the final, uh, call with them today, like later today, uh, before we proceed.

So yeah. Okay, cool. I mean, yeah, that’s, that’s no, we’d love to kind of hear updates on that for sure. Cause the loyalty end, the loyalty piece is really interesting to me. Mm-hmm because you get customers through the door, how do you keep them coming back over again and make sure you don’t lose them to kind of customers that are down the street or whatever it’s exactly.

Right. So touched on SEO, um, Alpine IQ, almost social media generating reviews. Was there anything else that you guys kind of do, um, you know, billboards, magazine ads, uh, lawn signs, um, anything like that? Uh, anything we do with that? Yeah, of course. So we put up, uh, stickers, posters, that kind thing mm-hmm I know me and Reese went around different areas.

We thought might be good for four 20 sales. So we printed out a bunch different kind of flyers and that kind of thing and put those up as well as more permanent general stickers. Right. How, uh, how are you finding, uh, that working? Like, were you able to like, I guess detect a significant increase, um, in, in terms of like the customers that you brought in after you ran the campaign? So there’s specific link on the QR code.

Hmm. So we can see via that how many people opened it and there was a decent uptick after we put those up. Right. And do you know if that translated then into sales or do you think this was more like an awareness play? Um, it did convert some into sales, I’d say not the best percentage, but right. The on, on page time was longer than our normal one though.

Ah, okay. I mean, that makes sense because you know, it’s, it’s curiosity, right. I’m sure people are like, ah, cure code, check it out. Yeah. Um, cuz I would be interested in seeing what the long term effects of doing a campaign like that is cuz what I’ve typically found is that for your offline branding campaigns, like, you know, like I said, the billboards and magazines, the flyers, the posters, all these different things.

It’s not necessarily like a one time push that puts it out. That puts it out. It’s more so that, oh, I’ve seen this flyer, you know, uh, the past 10 times I’ve walked through this neighborhood. Okay. What gives I’m gonna check them out and then they’re like, oh this is really, really cool. Um, so I don’t know if you have any longer term plans to run those campaigns consistently.

Um, but if, you know, I guess, I guess my next question is, do you have any, uh, plans to run those, uh, things consistently or more so like on an event or like a special holiday sale basis or something like that? Uh, I, we want to go ahead. I think we were talking about more constant sales recently. A bit more mm-hmm yeah.

Oh, okay. Yeah. I, I can kind of answer that. So, um, we used to do this thing where we thought it was a good idea, like, um, yo uh, flower, Monday flower, 10% off Monday or right Tuesday and this kind of stuff. But then, um, this is just sort of my opinion. I find that weed is not really, you can’t really use same methods as like restaurants sometimes just because, or even shopping because you’re not gonna be like, Hey, I wanna smoke Kush, but less wait till Sunday to go buy Kush.

Like if you wanna smoke, you would go go by right away. So, um, recently this is, this has not been implemented yet, but recently we’re talking more about like sort of like constant cells, sort of more variety of selection here and there. Um, and then also, you know, um, on slow days perhaps at throwing some like hap happy hours or some, some stuff to sort of, uh, pick up some traffic in this slow times, like, um, maybe during Monday, um, two to 5:00 PM, if I find that’s sort of the slowest time, like, Hey, if you walk in a door from this amount of time to, to like in this certain timeframe, like you can get like, you know, certain, you know, off or maybe, you know, extra value, stuff like that.

So that’s sort of one thing we do. Um, but other things we’re sort of still planning out, you know, in sense. Yeah. Okay. Cool. I mean, yeah. I was just, again, the, you know, the, the, the fundamental stuff that everyone does, social media reviews, Google SEO, that stuff. Um, but I find it super interesting to hear kind of like what are the, maybe the smaller kind of nuanced things that different dispensaries do, right.

Cause everyone knows you how to go get loyalty. You have to do this SMS email. Like those are the things you have to do, but in terms of just like interesting things on this side, um, I, I think it’s, it’s, it’s pretty cool to see or to just kind of get insight on what, you know, different dispensaries are doing, which I, which I found, you know, really interesting.

Sure. Um, so I guess just to, I guess, just to kind of taper off, um, to ask the last couple questions, is that like, so, you know, what would you say to, uh, dispensary owner that’s like looking to take it to the next level, whether that’s someone that’s looking to start a dispenser or one maybe that has one and you think that they should implement this to kind of like, you know, do it, you know, take it to the next level.

Um, this might sound cliche, but I do still have a strong belief that in order for you to take to the next level, You should know every single product in your store. Right. Okay. Like, doesn’t matter if it’s 200 cubes, 400 cubes. If you don’t know about it, maybe, maybe have a few friends to sort of, you know, spread the work with you by work.

I mean, smoking. Right. But you know, yeah. But you know, try to try to know. And, and the second thing is that, um, a lot of times I find that we are too so focused on vision, but you know, we are humans. We don’t just have vision. We have eyes, we have nose and we have ears. So I find that, um, having good music gone is super important.

Um, try not to play something that’s too fast, try to play something slow, chill to make people slow because you know, the longer of customer stays. Um, you know, the, you know, the more likely it’s gonna be a conversion. And, uh, secondly, I find that scent is also super important. Something that I find perhaps a lot of people miss out on is that you might want some aroma in your store.

Like those re this re diffuser, whatever the case may be, because when a store smells good, like people naturally wanna stay longer. Yeah. And yeah, that kind of stuff. You complied a lot for that. Yeah. That’s, that’s inter that’s like, you know, you’re the, the second person that told me that, like, you know, music plays a big role.

Yeah. Um, cuz I had a chat with um, the manager of another dispensary mm-hmm and she was like, yeah, like between this time and this time they have an older demographic coming in. So she changes the music a little bit, but like later on in the day it’s like, it doesn’t really matter. It’s not for grabs, but you’re not the first person that told me about like the diffuser in the store.

Uh, which yeah. You want to increase conversions, you wanna increase the number of purchases you have versus people coming in the store, which I think again is super, super important. Um, Daniel, do you have anything, um, that, you know, you might wanna share in terms of golden nuggets? True. Well, we do also have those, um, display for the buds.

So you can actually look at and smell them. Mm-hmm I think that’s pretty good. If you ever have a product that’s not moving well, if you throw it in a display and it has a good look, people might have been hesitant before for whatever reason, maybe the name or some other factor. Right. But if something looks really crazy, they’re a lot more likely to pay whatever for it.

Yeah. And it makes sense. Um, I mean, res res talking about that same thing, you said sometimes for the, the products that, uh, are not available, right? Yeah. You got like a picture of it or something that say, Hey, you know, I know this is in a jar or in whatever packaging. Exactly. Um, but just so you have a better idea of what this looks like, you know, you can take a look and, you know, get a better idea of that stuff.

So, um, that’s really cool. Uh, and last question is, you know, where, uh, do people, uh, where can people find you if they want to get in touch? Um, you mean through like in person or, um, I guess I, you know, if you want to, to answer questions, you know, you can have your email, but if you wanna just show everyone just about the bakery cannabis, you can talk about social media address, you know, where you’re located.

Yeah. Um, so we pretty much respond. Doesn’t matter how people reach out to us. We try our best to respond ASAP. So you can, people can reach us out by searching the baker cannabis on Google maps and messages there. Or if they’re Instagram user, they could reach us out on Instagram. Or if they’re a little bit like old school or formal, they want to use email, they can reach us on the bakery, cannabis, gmail.com, we, um, any way like any sort of way you wanna reach out at.

But, um, if even more old school, um, if you people wanna sort of just call and ask what we have, uh, in the store available, our phone number would be (647) 349-9333, I believe. Yeah. So those are the, we, we try to provide as many methods for people to reach out responsible because they’re different people out there.

So yeah, I look I’m on that. I completely agree. Um, but look, just wanna say thank you, uh, for the awesome chat. This is really, really awesome. I, I wrote down a lot of like kind of golden nuggets and some notes that, that, that you have that I’m definitely going, you know, take back to the lab, but you know, again really appreciate you guys taking your time.

Um, Daniel, um, I know you’re able to hop on a little bit at the tail end of the call, but again, really appreciate you guys being able to hop on. Um, and yeah, so that’s about it. Um, and yeah, take care. Thank you.