Increasing the Ranking of a Dispensary Website in 2021

Brandon Quan | Founder

Published: June 9, 2021

For many legal cannabis businesses, one of the first essential tasks they must do is create a website. A well-created cannabis dispensary website helps patients get to know you and your business. Today, a website is no longer an option; it is a necessity. 

Every business must create a website to increase organic traffic. If you choose to forgo a website, local customers may not know about your business unless they visit your store or hear about you through word-of-mouth—which might be harder during a pandemic. Your target customer may not even know that you exist, and search engines won’t be able to help you market yourself. 

The website is your first interaction with a user. It’s the tool used for customers to get to know about your dispensary and brand. Without creating one, you’ll miss out on a lot of opportunities. 

There are many dispensary websites on the Internet. However, most of them are not correctly optimized. Considering that Google will release a new algorithm and ranking rules, you need to create a website and optimize it. In this article, we will teach you how to optimize your dispensary website so that you can rank high on search engine results.

The Current Situation

Google is releasing a new search algorithm and ranking system wherein the results are based on page experience. Google will analyze and choose websites that have the best user experience (UX). This means Google will pick websites that offer good user engagement.

Improving user experience can make the page load faster or change the cannabis website’s design to a more mobile-friendly version. Another way to increase ranking is to understand Core Web Vitals, the new rule by Google.

What Are Google Core Web Vitals?

Google Core Web Vitals are the new standards used to evaluate a website’s user experience. If a website was designed to meet the three benchmarks Google created, the website could qualify for the single boost. The boosting offered by Google is a great way to increase search rankings. 

The core user experience is loading, interactivity, and visual stability. These must be met instead of focusing on the metrics. All of the 3 Core Web Vitals must be met to qualify for the boosting. This offer is an excellent opportunity for dispensary websites considering the competitive market. 


How To Measure Core Web Vitals?

The Core Web Vitals are vital in approving your website for boosting, and they are measured as follows: 

First Input Delay (FID) – It measures how a website responds after a user opens it. The website must respond within 100 milliseconds. 

Largest Contentful Paint (LCP) – It is what you often call the load speed. The website must load within 2.5 seconds of landing on a page.

Cumulative Layout Shift (CLS) – It is used to measure visual stability. The page must maintain a CLS of less than 0.1. 



To qualify for the boost, Google stated that the minimum threshold must be met. Knowing these things can allow you to improve your web design. Contact your website developer and improve the approach to your dispensary website loading, interactivity, and visual stability. 

We at Cannabud Marketing are a digital marketing company that helps cannabis dispensaries and other businesses with website design and SEO. We can help you grow your business and rank higher on search engines. All you need is to reach out to us. 

Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

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