So, you listened to what you heard when researching about how you can improve your marijuana dispensary’s marketing efforts: you finally set up your Google My Business (GMB) account.
With search volumes increasing immensely on the world’s biggest search engine each year, businesses have the opportunity to reach out to even more potential customers. More and more consumers depend on Google to inform their purchase decisions, which is why simply setting up a GMB account will garner more conversions and profit.
All of this bears the question: how can you optimize your GMB listing to help your dispensary reach new heights?
A Tale of Increases
To any marijuana dispensary, the idea of achieving success is often associated with the concept of “more, more, more”—which materializes in the following goals:
- More phone calls
- More orders
- More website visits
- More profit
For the longest time, promoting one’s canna-company has been challenging because of limited tools and heavy restrictions. However, improvements in marketing regulations for marijuana products have made it easier to follow the pursuit of achieving more.
Why Marijuana Dispensaries Should Invest In GMB Listings
Google My Business has made a significant impact in helping dispensaries reach greater heights. As one of the most powerful business directories today, GMB is especially beneficial because of its ability to provide unparalleled visibility on search engine results. And despite the set of restrictions that US laws have put on marketing marijuana, Google still leaves much room for growth thanks to the flexibility the platform leaves in terms of creating effective profiles that your target customers can find.
Tips for Optimizing Your Marijuana Dispensary’s Listing
If you’re looking to double up your business’s marketing efforts, you need to work on your GMB listing to ensure that it’s optimized. Fortunately, achieving the best results for visibility, profit, inquiries, and conversions all boils down to following these simple yet effective tips:
Tip #1: Choose the Right Business Category
It may not seem like much at first, but classifying your business under the correct category can help your rankings greatly if you do it right. Instead of using “vitamin & supplements store” as a classification to bypass set guidelines, it’s recommended that you use “cannabis store” for the best results.
Additionally, if your dispensary delivers, add “delivery service” to your GMB secondary category so that it can show up in the results section when customers type in “cannabis delivery near me.”
Tip #2: Leverage the Power of Reviews
Although the GMB platform is relatively straightforward in terms of the detail you put in, you can still generate maximum returns when you tinker with the smaller details. One example of a minor component that can significantly improve your visibility is the reviews section.
Currently, Google considers the reviews section of a business listing the most important factor when determining visibility in relevant search results. By asking for reviews from satisfied customers, you can help your online presence stand out and make a good impression on potential customers.
Tip #3: Invest in the Services of an Expert
Admittedly, getting the hang of optimizing your marijuana dispensary’s GMB listing can be fairly tricky because of all the details involved. Fortunately, being hands-on with a DIY approach isn’t a prerequisite for success. This is where an expert like Cannabud Marketing can come in and help you out so that you fetch the best results!
Given the prominence of Google My Business in the world of cannabis digital marketing today, marijuana dispensaries are urged to take advantage of the opportunity at hand. By implementing these key tips, you’ll be able to refine your listing and hit all the right results that will allow you to maximize your potential profits and sales.
Cannabud Marketing offers dispensary marketing services in the United States for cannabis business owners that want to take their advertising to the next level. To learn more about our services, get in touch with us today!