Cannabis has quickly transformed and grown in popularity due to its legalization in many U.S. states. Gone are the days where cannabis was considered taboo as it is expected to grow into a $35 billion industry by 2025. Given the industry’s massive potential, it’s not really surprising that many cannabis businesses have popped up in recent years. And while this is great for the industry, it makes standing out quite difficult.
This is why cannabis advertising and dispensary marketing have become a vital part of any cannabis business. If you’ve read our article on how to market a cannabis business, then you understand that you have to use the best marketing strategies to grow your business. When it comes to marketing, there are very few things that are more important than your website.
Yes, it can be quite difficult to manage a website. There are just many ways you can go about doing this, all of which vary in their effectiveness when it comes to driving up your traffic and bringing more people to your site. To help you out with this, we’ve prepared a few tips on how to increase the traffic for your cannabis business website:
Focus on Branding
Before anything else, you’ll want to make sure that your website’s branding is on point. This is because modern consumers value branding as they make a point to browse through a business’s site before considering buying their products. Also, seeing that 55% of shoppers shop directly with brand manufacturers on their website, it pays to invest in your site’s branding.
Aside from prioritizing web design, one simple way to do this is by focusing on the type of photos you use for the products. Keep in mind that good product photography can make or break your business. You’ll want to make sure that the images on your site are both an accurate representation of your products, all while being aesthetically pleasing. For the best results, make sure to hire a professional product photographer for your site!
Ensure Your Website Is Optimized
Did you know that the contents of your site won’t matter if the site itself isn’t optimized? Sites that aren’t optimized tend to load slower, which can turn prospective clients away due to slow loading times. Slow load speeds will also cause your website to drop in the search engine rankings, making it significantly harder for your customers to find your site. You can address loading speed issues by formatting the images on your site to WebP instead of JPEGs. WebPs are typically 25-50% smaller than JPEG files, which will help your site load faster.
You’ll also want to make it a point that your site reflects properly on mobile. Today, many people browse the Internet using their smartphones, and neglecting to implement a responsive web design for smartphone screens will surely shun a significant chunk of your potential customers.
Emphasize User Testimonials
One of the best ways to advertise your site is through the use of user reviews and testimonials. While marketing is great, people usually find it easier to trust testimonials and reviews from customers just like them.
This is why you’ll want to emphasize the positive feedback that your users have given you. This makes your site more authentic and makes it easier for your potential customers to trust you!
Marketing your website can be quite tricky at first, especially if you have little to no experience. As such, you need to learn how to adapt to different situations as there is no one-size-fits-all solution for increasing your website traffic. With that being said, the tips we’ve shared above are a good place to start and will help you build a good foundation for your cannabis business’s website!
Cannabud Marketing offers digital marketing services for cannabis businesses in the US. We are dedicated to helping you achieve your business goals by providing you with services that help drive up traffic to your website and boost your sales, such as SEO, web design, and social media management. If you want to learn more about our services, schedule a free strategy session with our digital marketing experts today!