Congratulations on starting your cannabis website. It is your first step towards growing your online business. Let us emphasize the importance of the word “first” because the website―although complicated to make―is not the end of your business woes. Cannabis users will not know your site exists without the proper advertisement and optimization.
If you are searching the internet for helpful information to guide you through this process, here are some best practices to keep in mind when growing your cannabis business online.
The Importance of SEO in Website Growth
SEO or search engine optimization can affect every aspect of your online business, from traffic creation to revenue generation. It is responsible for helping you rank in search engines whenever users look for keywords relevant to your business. The more people see your page, the higher your chances of getting sales and profits.
You may have heard a lot about search engine optimization and how it can increase your online presence, but if you are not aware of how to get it started, here are the simple things you can do to capture more site visitors:
#1: Create Ads in the Right Places
Online ads are the best way to inform people online about the existence of your business. Ads are smartly placed on search engines nowadays. By typing a few related keywords on the search engine, online users will immediately be targeted by your ads. However, you should know that finding the right platform is also crucial for this strategy.
If you want a sure way for your ads to find the right people, you must know the right platforms to place your ads. Try running your ads in online publications dedicated to the cannabis industry like Dope Magazine or MG Retailer. They can help you reach the right people to lead back to your website.
#2: Continue Creating Content
The more content you produce, the better you can optimize your website. Search engines love it when your web page has a lot of content that people can look up online, especially when they are all performing well. Continuously producing content can help you create more resources that will keep people coming back to your site.
Having content also allows for other opportunities to lead people to your website. For example, adding images or videos to your content can be great sources of traffic, too. When a user searches for a photo or a video and sees your media, clicking it can lead them to your site after.
#3: Activate Your Social Media Presence
Cannabis can be a sensitive topic for some platforms, but it does not mean you should stay away from social media right away. Social media can introduce you to different audiences, and it can be your gateway to a new market. Use these networks to promote your blog content and make sure that your profile includes a link to your website.
#4: Utilize Your Email Marketing
Email marketing is the way to go if you want a more personalized way to reach your audience and potentially increase your sales. If you provide emails worth reading, such as special offers or brand updates, your audience will likely enjoy them, and they can boost your engagement with your customers.
SEO is an effective way to reach your target audience, but you should know the right method to do so. While optimizing your website is an integral part of marketing your business, you must not over-optimize. Keyword stuffing is one of the most obvious ways to over-optimize your website, and instead of helping, it can pull down your SEO efforts. To know how to do SEO the right way, consider consulting with experts.
Need some help with your cannabis advertising? We specifically designed this cannabis digital marketing agency for clients like you. Cannabud Marketing is solely dedicated to cannabis businesses. Whether you need a website makeover, cannabis SEO marketing, or social media handling, we are here to help.