If you have just opened your new cannabis business, you may be thinking of which type of customer to target for your marketing strategies. The real question here is: Why don’t you have targeted marketing messages for all generations? After all, there is no age limit when it comes to the benefits of cannabis products. This logic will suggest that crafting up specific marketing messages to span the generations is the key to ensuring success for your cannabis enterprise.
While this may sound easy enough, time and effort are needed to ensure that you are able to target members of different generations. To be able to be successful in reaching out and imparting a meaningful message to your target audience, knowing the different media and cannabis consumption trends of each generation is the key.
This blog post will shed some light on these trends and help you use this knowledge to your advantage.
Generational Targeting and Its Use in Cannabis Marketing
A new business will need all the help it can get when it comes to increasing brand awareness and trust among its target audience. While many different marketing strategies and tactics will be needed to help with this cause, one extremely effective way to reach multiple age groups within your target market is to use generational targeting.
Read on to find the specifics of what makes members of each generation different.
Baby Boomers (1946-1964)
This generation widely uses cannabis products to help them deal with the discomfort and occasional pain that accompany their medical conditions. This generation is also the least likely to talk negatively about the use of cannabis because they are aware of the many benefits that come with its use. Effectively communicating with customers from this generation will entail using print media as well as putting up promotional content on social media.
Generation X (1965-1980)
Generation Xers saw the fall of the Berlin Wall and experienced the stress related to Y2K. They are more tech-savvy than Boomers and may use gadgets and the internet more than the previous generation. However, putting targeted ads in magazines is also a good way to reach out to this generation.
Millennials saw the rise of the internet and are likely to be the widest demographic when it comes to people who see your ads. This generation knows how to access all types of information on all kinds of gadgets and on any screen size. Millennials know how to use technology to find the information they are looking for. They use websites like Amazon to get what they need. Putting ads on these platforms is the best way to reach millennial customers.
Generation Z (1997-2010)
This is the newest generation of cannabis users. They are usually artistic content creators that prefer to interact on visual platforms like Snapchat, TikTok, and Instagram. Putting ads on these platforms will enable you to connect with this age bracket.
Now that you are aware of the differences between how members of each generation find information and what their preferences are, you are now ready to create marketing messages that will truly make a difference in your marketing strategy as a whole. In line with this, finding a reliable cannabis marketing firm may also help put your business on the map.
Should you need help boosting the success of your marketing strategies, work with Cannabud Marketing. We aim to help cannabis dispensaries and other businesses with digital marketing web design, SEO, and social media. Work with the best cannabis advertising and marketing agency today!