Dispensary Owner: “I Took Over As CEO and Massively Restructured”


Navigating the Cannabis Business with Tom Sheridan

In the ever-evolving landscape of the cannabis industry, few stories are as compelling and insightful as that of Tom Sheridan, CEO of NW Holding Group Inc., operator of Perfect Union stores. From legal battles to CEO-level restructuring, Sheridan’s journey is a testament to perseverance and innovation in a challenging market. This blog post dives deep into his strategies, challenges, and insights, revealing key lessons for anyone interested in the business of cannabis.

From Litigator to Leader: Tom Sheridan’s Early Career

Tom Sheridan’s career began far from the cannabis fields – as a business litigator and real estate attorney. His transition from law to a leadership role in the cannabis industry exemplifies a significant shift towards dynamic business environments, driven by challenges and opportunities unique to this market.

Why did Tom transition from law to cannabis? Sheridan saw potential in an industry fraught with challenges, particularly the legal uncertainties and federal government actions against cannabis establishments. His initial role involved defending cannabis businesses from federal legal actions, which provided him with an up-close look at the industry’s rugged terrain.

Business Restructuring: Steering Through Turbulence**

Economic Challenges

Taking over as CEO in a time of financial instability requires a shrewd understanding of business fundamentals. Sheridan’s approach? Focus on cash flow and restructure to sustain. In 2022, he applied these principles rigorously, making tough calls like shutting down non-performing assets and securing working capital loans.

Strategic Expansion

Where does one draw the line when expanding in such a tumultuous industry? Sheridan elaborates on the difficulty of scaling operations across different states, each fraught with unique regulatory and compliance landscapes. He argues that understanding and adapting to local regulations is key, even if that means pacing the expansion more conservatively.

The Role of Team Dynamics in Business Growth

Tom Sheridan’s leadership style underscores the importance of team dynamics and shared vision. He believes in making unanimous decisions with his team, ensuring everyone is on board and trusts the strategic direction. This collective approach not only facilitates smoother implementations but also bolsters staff commitment to the organizational goals.

Investing in People

How crucial is it to have the right team in cannabis business? Absolutely vital, according to Sheridan. The staffing strategy at NW Holding emphasizes natural talent and loyalty, shaping a flat organizational structure where success depends on each individual’s contributions and decision-making capabilities.

Future Projections and Challenges Ahead

Industry Regulation and Compliance

Brandon Quan and Tom Sheridan both concur that compliance and regulatory frameworks remain daunting challenges for the cannabis industry. However, future optimism lies in potential regulatory relaxations and shifts towards value-centered product offerings. Sheridan’s advice to newcomers? Be prepared for a rough ride but recognize the immense potential if you can navigate the regulatory hurdles.

Key Takeaways for Aspiring Cannabis Entrepreneurs**

Sheridan’s journey is rich with lessons on perseverance, strategic thinking, and leadership. The cannabis industry, with its legal complexities and market uncertainties, demands more than just business acumen; it requires a resilience to push through adversities and a capacity to constantly learn from the environment.


1. What inspired Tom Sheridan to move into the cannabis industry?

Tom was motivated by the potential and underrepresentation in the cannabis sector, compounded by his direct experiences defending cannabis businesses legally.

2. What major changes did Tom implement as CEO?

He focused on restructuring for profitability, emphasizing cost-cutting on non-essential fronts and reinforcing the core business operations.

3. Why is team agreement important to Tom Sheridan?

Unanimous decision-making ensures that all team members are aligned with the business’s vision and strategy, fostering a unified approach to business challenges.

4. What future challenges does Tom foresee in the cannabis industry?

Regulatory and compliance hurdles continue to dominate, alongside economic challenges like taxation and access to capital.

5. What is Tom’s advice for someone entering the cannabis industry?

Prepare for a challenging yet rewarding path, and prioritize deep understanding of both business fundamentals and industry-specific regulations.

6. How does Tom’s past as a litigator influence his CEO role?

His legal background provides a robust foundation for navigating the complex legal landscape of the cannabis industry, enhancing his strategic decision-making.

Conclusion: Lessons from a Cannabis CEO

Tom Sheridan’s narrative is a profound exploration of leading a cannabis business amidst adversity. His journey illustrates that success in such a volatile industry hinges on robust business principles, strategic foresight, and unwavering leadership. For anyone looking to step into the cannabis market, Sheridan’s experiences offer invaluable insights and a clear testament to the power of resilience and strategic adaptability.

Where To Find Perfect Union:


Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

More Cannabis Marketing Resources:

Skip to content