Dispensary CEO: “Let’s Get Rid Of The Stigmas, Who is Dying On Cannabis?”


The cannabis industry is evolving at a rapid pace, shedding age-old stigmas and becoming a mainstream conversation piece. Leading the charge is Lance Perryman, an ambitious and seasoned entrepreneur with roots deeply ingrained in the cannabis culture. From starting as a grower to establishing multiple dispensaries, Perryman’s journey is both inspiring and instructive. In this comprehensive interview, we explore his insights into the industry, the challenges he’s navigated, and his vision for the future.

Lance Perryman’s Vision for Cannabis

Lance Perryman is no stranger to the pioneering world of cannabis. His story begins long before dispensaries were at every corner. With comprehensive experience in the industry, his insights are gold for anyone interested in cannabis entrepreneurship. Here, Perryman shares his unique perspective on cannabis as a business, its societal implications, and how we can collectively move towards a stigma-free global acceptance.

Breaking the Stigmas Surrounding Cannabi

Why is there still a stigma attached to cannabis? Perryman believes that misinformation and lack of education are primary culprits. Historically, cannabis has been lumped into the same category as more harmful substances, despite its numerous medical and social benefits. Perryman points out, “Who is dying on cannabis?” spotlighting the relative safety of cannabis compared to other substances.

Education and Advocacy

Education is the first step toward breaking these stigmas. Perryman emphasizes the importance of community engagement and educational initiatives to debunk myths surrounding cannabis use. He suggests, “By partnering with local organizations and healthcare professionals, we can offer workshops and informational sessions to the public.”

Media Representation

Negative representation in the media has contributed significantly to the stigma. “There’s a need for balanced and responsible media coverage that highlights positive cannabis stories and its benefits,” says Perryman. He advocates for documentaries, interviews, and articles that provide a more nuanced perspective on cannabis.

Expanding Horizons in the Cannabis Industry

Perryman’s ambitious plans include expanding his business empire beyond Colorado to states like Florida, Las Vegas, and even internationally to places like Jamaica and Ecuador. His strategy is meticulously crafted, leveraging decades of experience and a keen understanding of market dynamics.

Mastering Before Expanding

Perryman advises, “Before you think of expanding to other states or countries, master your craft in your home base.” He stresses the importance of understanding local regulations, building a robust customer base, and creating a solid operational framework. Once this foundation is set, expansion becomes a calculated risk rather than a shot in the dark.

Strategic Partnerships

Forming strong partnerships is crucial for successful expansion. Perryman assesses potential partners based on rapport, energy, and honesty. He stresses, “It’s essential to recognize each other’s strengths and weaknesses and establish clear boundaries.” This approach ensures that all parties are aligned and working towards common goals.

Providing an Exceptional Customer Experience

In an industry as competitive as cannabis, the customer experience can be a game-changer. Perryman’s philosophy revolves around catering to the needs and expectations of his consumers.

Listening to Consumer Feedback

“Customer feedback is the backbone of our business strategy,” says Perryman. He explains how responding to reviews and being attentive to suggestions has enabled his company to refine their operations continuously. Initially, he used to respond to every review personally until his marketing team advised scaling it back. Despite this, the practice of valuing consumer opinions remains a cornerstone.

Creating a Triple Win

Creating a win-win-win scenario for customers, staff, and the company is a guiding principle for Perryman. How does he achieve this? “By ensuring value in every transaction, maintaining fairness, and respecting all team members—from receptionists to delivery drivers,” he elucidates. When staff feel valued, their positive attitude translates into better service, thus benefiting the customers and, ultimately, the company.

Prioritizing Employee Happiness

Keeping employees happy is no less important than customer satisfaction. Perryman shares, “Happy employees are more likely to deliver exceptional service.” He involves his staff in charity work, fostering a sense of community responsibility and camaraderie.

Navigating Industry Challenges

The cannabis industry comes with its own set of challenges. From regulatory hurdles to operational costs, Perryman has faced them all head-on.

Regulatory Hurdles and Testing Requirements

One of the primary challenges is the stringent testing requirements and varying regulations across states. Perryman states, “The operational costs due to regulatory compliance are high, but these regulations are necessary for standardizing and professionalizing the industry.” He suggests that reasonable testing and proper tax usage can pave the way for smoother operations.

Staying Ahead of Consumer Trends

Consumer preferences are constantly changing. Perryman emphasizes the need to stay updated with these trends. “We have seen a shift from high-THC products to those with a balanced cannabinoid profile,” he notes. Understanding these shifts allows dispensaries to stock products that are in demand, keeping customers satisfied.

Crafting a Robust Brand Image

Branding is crucial in the cannabis industry, where fierce competition exists. Perryman has built a strong brand by focusing on product quality, customer service, and community engagement.

Consistency and Quality

“Consistency in product quality is non-negotiable,” Perryman asserts. He recalls the early days when the lack of standardized practices led to inconsistent product offerings. Today, his dispensaries are known for their high-quality, craft cannabis, which has helped build a loyal customer base.

Location and Accessibility

“Location plays a vital role in the success of a dispensary,” says Perryman. He has strategically chosen locations that are easily accessible and have high foot traffic. This, combined with great customer service, creates a winning formula for his dispensaries.

The Future of Cannabis: A Vision

As we look to the future, Perryman envisions a world where cannabis is as accepted and regulated as alcohol and tobacco. He sees the industry evolving with increased legalization, better public perception, and more responsible usage.

Legalization and Regulation

Perryman hopes that within 3 to 5 years, cannabis will be legalized in almost every state and country. “The diminishing stigma and increased acceptance are promising signs,” he says. He advocates for sensible regulations that ensure product safety and fair taxation.

Social and Cultural Impact

Cannabis has a significant social and cultural impact. Perryman believes that as its usage becomes more widespread, there will be positive changes in attitudes towards other substances too. “We’ll likely see reductions in alcohol and tobacco use, and potentially a decrease in harder drug dependencies,” he predicts.

Future Challenges

However, the road to widespread acceptance isn’t without challenges. Legalizing cannabis involves navigating complex political landscapes and addressing concerns around public health and safety. Perryman suggests using a data-driven approach to tackle these issues, providing evidence of the benefits and minimal risks associated with cannabis.


1. How does Lance Perryman assess potential business partners?

– Perryman looks for honesty, energy level, and personal rapport. He believes in understanding each other’s strengths and weaknesses to build strong, accountable partnerships.

2. What are the key challenges in the cannabis industry according to Perryman?

– Regulatory hurdles, testing requirements, high operational costs, and changing consumer preferences are significant challenges.

3. How does Perryman ensure a great customer experience?

– By listening to consumer feedback, creating a win-win-win scenario for customers, staff, and the company, and keeping employees happy.

4. What is Perryman’s vision for the future of cannabis?

– He envisions a future where cannabis is widely accepted and regulated like alcohol and tobacco, leading to positive changes in societal attitudes and reductions in alcohol and tobacco use.

5. What role does education play in breaking cannabis stigmas?

– Education is critical. Perryman emphasizes community engagement and informational initiatives to debunk myths and provide a more balanced perspective on cannabis usage.

6. Why is location important for a dispensary’s success?

– According to Perryman, an easily accessible location with high foot traffic significantly contributes to the success of a dispensary.


Lance Perryman’s journey through the cannabis industry is a testament to vision, perseverance, and a deep commitment to breaking stigmas and building a better future for the industry. From expanding his business to maintaining exceptional customer experience, Perryman stands as a beacon of leadership and innovation in cannabis. His insights and strategies offer valuable lessons for current and aspiring entrepreneurs, shedding light on the path towards a more accepted and regulated cannabis industry.

In an ever-evolving landscape, Perryman’s focus on education, partnership, and consumer satisfaction sets a standard for others to follow. As we look to the future, his optimism and pragmatic approach suggest a promising horizon for cannabis, transforming it from a misunderstood plant to a widely recognized and respected industry.


Where to find Lance Perryman and The Dab?



Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

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