In our article on how to increase the traffic to your cannabis business website, we’ve already touched upon how important cannabis advertising and dispensary marketing are. The popularity of cannabis, especially CBD products, has made marketing and advertising more important than ever. Now, one thing we didn’t talk about is how useful online ads can be when it comes to promoting your business.
When it comes to online ads, your two best options are Facebook and Google, both of which have unique advantages that can help your business grow and prosper. But this makes it rather difficult to choose between the two. To help you out with this, we’ve prepared a brief discussion on these two platforms. If this is something you’re interested in, read on to know which of these two ad options is the best choice for your cannabis business!
One clear advantage that Google ads have over any other type of ads is the sheer popularity of the search engine. Google receives a little over 3.5 billion search queries every day. By making use of Google ads, you give your business a massive boost to its visibility. This is because it allows you to target specific keywords. When these keywords are used in search queries, Google will then display your website at the very top alongside the other relevant search results.
Every time users click on these ads, the advertisers are charged a specific amount. This is why this type of advertising is referred to as pay-per-click advertising (PPC). These ads can be especially useful for businesses trying to grow their customer base as they help businesses find new customers. When it comes to raising awareness, Google is simply one of the best options.
Social media has become an incredibly powerful tool for businesses today. This is especially true for social media platforms like Facebook, which has 2.85 billion monthly active users. Ads on Facebook are known as paid socials.
The biggest advantage that Facebook ad users have at their disposal is their ability to make use of visuals. Unlike PPC, which is mostly text-based, Facebook ads can come in the form of images and videos that are enticing and can help boost engagement.
Which Ads Should You Use?
There isn’t really one way to answer this question, as both options are incredibly useful (not to mention necessary) in helping you maximize your business. Instead of opting for one, it would be best to make use of both platforms to expand your reach and achieve your business goals. The key here is knowing how to balance these two strategies and properly manage your campaigns to make sure you get a return on your investment!
We hope this article proves to be useful when it comes to helping you decide which platform to utilize. In the end, each platform has its specific strengths that are better suited for some businesses and audiences more than others. This is why you’ll want to be thorough when it comes to picking between the two. Be sure to use the information that we’ve listed in this article to make the most informed decision about how to go about marketing and advertising your cannabis business.
Cannabud Marketing offers digital marketing services for cannabis businesses in the US. We are dedicated to helping you achieve your business goals by providing services that help drive up traffic to your website and boost your sales. We can help you with everything from SEO to social media management so that you can focus on running the rest of your business. If you want to know more about our services, schedule a free strategy session with our digital marketing experts today!