Cannabis Marketing 101 – Utilizing Google My Business

With the growth of the cannabis market at a steady uphill, it only makes sense that you utilize whatever platform you can to ensure your cannabis dispensary catches the attention of customers. And with that, one of the platforms you should use is Google My Business or GMB.

Like any business, cannabis dispensaries need to use platforms like Google My Business. This allows your target market to know your operating hours, contact information, and more. Not only that, but GMB can also help enhance your dispensary SEO, allowing leads to find you on Google search.

If you’re still unfamiliar with Google My Business and you want to utilize this for your dispensary and cannabis campaigns, keep reading. In this article, we’ll dive deeper into Google My Business—how to use it, its limitations, and how to maximize it for your business.

What is Google My Business, and Why Do I Need It?

Google My Business is an easy tool for businesses and organizations that help them manage their online presence in Google, including Google Search and Google Maps.

When you set up and manage your dispensary’s Google My Business, you’ll find that customers will be able to find you right away, and it’ll be much easier for you to share your message, products, contact information, and social proof. The latter is customer feedback and interactions, which are crucial for any business. Basically, all of this verifies your business, which improves your brand’s reputation.

Besides that, perhaps one of the greatest benefits of having your GMB up and running is that it helps with your dispensary’s SEO effort. Since customers will be able to find you in a vast digital landscape, your online presence and reputation will only keep improving, enabling you to tap a wider audience and gain more sales.

Does Google Prioritize “Near Me” Searches?

Google prioritizes “near me” searches and provides an accurate and up-to-date Google My Business listing for customers looking for places to discover. Here are some of the common searches that you can utilize for your GMB and dispensary SEO:

  • Dispensary [city name]
  • Recreational marijuana dispensary [city name]
  • Dispensary near me

 

What are the Restrictions for Google My Business Dispensary Listings?

Sadly, there are some restrictions regarding using Google My Business for cannabis dispensaries and CBD stores. So, once you complete your GMB profile, you’ll need to select a category. When you set your listing to “Cannabis Store,” and since marijuana isn’t a federally legal drug in the US, you’ll get some aspects restricted in GMB.

Below are some of the restrictions you should know about:

  • Posts: You’ll have restrictions with communicating with customers;
  • Products: You won’t be able to list some products;
  • Services: You won’t be able to list services;
  • Bookings: Customers won’t be able to book an appointment or meeting;

Because of this, you won’t be able to post your product and price list, which are crucial information your customers will need to know before heading to your store. However, you can still connect other social media platforms and your website to post your products and services.

The Bottom Line: Utilizing Google My Business Can Help Customers Find You

There’s no doubt that Google My Business can help improve your dispensary SEO and boost your online visibility. While there are some restrictions for GMB, it’s still an effective tool that can help you gain traction in your store, allowing you to widen your customer base and boost your sales.

How Can We Help You?

If you’re looking to improve your dispensary SEO, Cannabud Marketing is here to help you. We help cannabis dispensaries and other similar businesses with digital marketing strategies, focusing on web design, SEO, and social media platforms.

Schedule a free 1-on-1 session with us today!