Cannabis has only been legalized recently. Because of that, cannabis marketers are still unsure how to properly sell their products. When you’re selling cannabis in a digital market space, there are many things you need to consider, but it’s entirely possible to market it smoothly.
When you’re planning your cannabis dispensary marketing, know that cannabis is a consumer-packaged good and should be viewed in the same way when it comes to marketing your bud. Anyone in the cannabis marketing game would agree that selling bud in the digital landscape isn’t easy.
Because we’re in the early stages of post-legalization, finding platforms on which to advertise cannabis remains quite challenging, and you may still be faced with strict regulations. But just because there are hefty limitations doesn’t mean that there’s no way around it.
Some cannabis dispensaries work with a reliable cannabis digital marketing agency to help them strategize and sell their bud online. These experts understand the ropes of selling cannabis in a digital space that is only starting to welcome such products.
If you’re finding ways to improve your marketing game, keep reading. Here are some cannabis dispensary marketing tips that will help grow your marketing efforts in the digital marketplace. Let’s take a look!
Tip #1: Focus on Health and Wellness
The generation today is highly motivated by their health and wellness, and this is especially true when it comes to women. Since women represent a huge income opportunity, focusing on this demographic could help your marketing strategy.
People of all demographics have put a greater priority on taking care of themselves, especially now that we’re living in a time when health is truly wealth. With that being said, a surprising number of consumers have added cannabis as part of their personal health and wellness routine.
Tip #2: Focus on Selling to the Gen X Audience
Gen X falls in the average of all cannabis consumers across all age groups. In the US, 65% of Gen X cannabis users prefer inhalables, 30% prefer edibles, while 10% of the market prefer topicals.
This is valuable information because you’ll be able to make promotional and marketing materials that would cater to each division. Since people like to consume cannabis differently, it’s much safer to create marketing content that would cater to each demographic.
Create a copy that reflects the various lifestyles; you’ll be able to see a boom in interested consumers and have an increase in all types of cannabis products you have.
Tip #3: Consumers Demand Solutions for Pain Relief, Stress Management, and Recreation
Cannabis users have different routines, and each person has their own reasons for enjoying green. However, one thing they do have in common is that this market is always looking for solutions for their pains and discomfort, stress, and recreational efforts. A standard product they can turn to is cannabis.
The cannabis market today is quite interesting. Seven out of ten adults use cannabis for recreational and social activities, making inhalables a standard choice. The remaining percent uses cannabis for medical and health reasons, making topicals a leading choice.
Tip #4: Talk About Convenience and Be Clear
Since most people lead a busy lifestyle, it’s important to have straightforward marketing efforts and squeeze in convenience for your consumers. Make things easier for them as much as possible while providing exceptional user experience.
Ideally, you’ll need the help of a reliable cannabis digital marketing agency to ensure you follow the right techniques to ensure a smooth and seamless experience for your target market.
The Bottom Line: Focusing on Improving Your Market Efforts Will Help Your Cannabis Dispensary Level Up in the Digital World
If you have a cannabis dispensary — big or small — having a well-thought-of, straightforward, and consumer-centric marketing strategy will help your business propel in the ever-changing digital marketplace.
By following these tips and working with a cannabis digital marketing agency, you’ll be able to produce content, distribute them on high-traffic platforms, and improve the way consumers see cannabis.
How Can We Help You?
Marketing cannabis is a tricky challenge, but it’s not impossible to conquer at all. Thankfully, Cannabud Marketing has made things easier for you.
We are a cannabis digital marketing agency that focuses on helping Cannabis sellers and dispensaries grow their marketing in the digital space. We focus on SEO techniques, web designs, and social media marketing to help your business flourish online. Learn more about our services today!
