Cannabis is becoming a more and more popular option for people worldwide. Building success as a cannabis dispensary or operator means leveraging this growing audience to your advantage. You want to market directly to people who are interested in your products and services, and you can do this by building a robust online presence.
In 2021, your cannabis business’s online presence is more important than ever. Billions of people use search engines and social media every day to seek out resources online. That’s a staggeringly large audience that you can and should take advantage of! This is why it’s important to build a robust and effective search engine optimization (SEO) strategy for your website.
Ranking high on search engines paves the way for you to start bringing in a cascade of warm leads to your cannabis website day in and day out. This helps your bottom line, as increased brand awareness, lead conversion, and a loyal customer base are what you need for long-term success.
Here are four easy ways to build an SEO strategy for your cannabis website:
Produce High-Quality Content
For many years now, the digital marketing industry has touted the phrase “content is king.” This has always been true—a website that consists purely of product listings will not get very far up the rankings.
As such, to be truly successful online, you need to create high-quality content. Google has become very strict about cracking down on keyword-stuffed content that brings no real value to the table.
Now more than ever, your content strategy should focus on your target audience’s very specific needs. You need to create highly engaging cannabis blog posts, infographics, and even video content, all of which will show your audience that you are a highly knowledgeable brand committed to providing excellent products and services.
Pursue High-Quality Backlinks
Search engine algorithms have evolved dramatically in the last few years. Gone are the days when all you needed was dozens of backlinks to be considered a good authority. Now, backlinking is centered on context and meaning. Much like content creation, you want your website to be linked from other websites that provide high value to your shared audiences.
Organic link-building strategies will do wonders for your online presence. You can reach out to cannabis industry blogs to trade links or submit articles to local, cannabis-friendly news outlets.
Focus on User Experience
Customers need more than just a cool website design with shiny, trendy graphics. Crossing web design with SEO means your dispensary website design should provide all customers with a smooth, intuitive user experience, regardless if they’re on desktop or mobile.
A good user experience includes quick page loading speeds, easy navigation, responsive design, and mobile optimization. Google has included page experience in their algorithm for 2021, so working on this aspect of your website should be one of your main priorities this year.
Work on Voice Search Optimization
As the golden age of technology moves forward, the rise of wearable devices and voice search will only continue. Many tech-savvy consumers now prefer to use hands-free technology whenever possible.
Voice searches use a completely different vernacular than queries typed on a phone or a computer—they are usually phrased as questions that require more specific answers. To cater to that, your SEO strategy should focus on long-tail keywords. That way, you can capture cannabis voice search traffic in your area.
Your cannabis website’s online presence is crucial to your long-term success, and the best way to capture your target audience’s attention is to do well on search engine rankings. Effective SEO strategies center on providing high-value content and a good website experience for all your customers. Once you have this down, people will be visiting your website in droves!
Cannabud Marketing is a cannabis-centered digital marketing agency whose primary goal is to deliver you the best results. We specialize in everything cannabis, and we will ensure that your business is fully equipped with effective SEO strategies, excellent website design, and successful social media campaigns. Contact us today to find out more!