Digitally marketing a dispensary is difficult. Search engine optimization can be more complicated than usual to navigate as most sites hide and filter most keywords directly related to cannabis. As a result, cannabis businesses can have lower social media followers and fewer clicks on their website than the average store.
You need to put in extra time and effort when implementing marketing strategies to get the results you want. In this article, here are five tips that will help you increase traffic for your cannabis dispensary.
1. Connect With People
The foundation of having a successful marketing campaign is establishing a network of connections. It’s even more necessary for cannabis dispensaries to make strong connections with people as your market poses to be more limited. The secret is to be genuine and avoid seeming all too corporate.
Building and attracting an audience can take some time. You can dive into email marketing to invite and advertise to get like-minded people on your social media pages. Initially, you need to take care of and focus on the followers you currently have.
2. Keep Up Engagement
It helps to monitor what posts get a lot of engagement, as you’ll find out what works and what doesn’t for your audience. Some content can do better on other platforms while failing spectacularly on others. One good example is text status. This would do great on Twitter but wouldn’t do well on video-based platforms like Facebook.
Reading the comments goes a long way as well. People’s input provides you with a general idea of what people are saying about your brand and seeking from your page. Don’t be afraid to reply to other users, whether you’re receiving a compliment or a complaint. Responses can represent professionalism and growth on your part.
3. Generate Visibility Through Word of Mouth
The best way to boost your cannabis dispensary is through word of mouth. Remember that everything you type is public, so your posts can echo throughout a community. You can also look to collaborate with an ideal cannabis-friendly influencer to get new followers. Having a feature on more established cannabis news outlets or blogs would again do well on search engines.
4. Be Intentional With Your Content
Although getting a funny viral post about cannabis reels in engagement, a senseless one-hit wonder cannot be the only thing your brand is known for. Putting out valuable content, from blog articles that educate people on marijuana usage to a few positive facts on the industry, is deemed commendable. It’d also be best to stick to a schedule for consistent posting.
5. Use Cannabis Social Media Networks
Facebook and other social media companies have been limiting the outreach of cannabis-related content for a while now. To cope with the shadow banning, cannabis businesses can join other apps and platforms that were made to house cannabis media rather than censor it.
MassRoots is one of the more prominent apps for advertising cannabis dispensaries and sharing locations of suppliers. Social Club, Cannabuzz, and other social apps have emerged recently.
It isn’t impossible to market cannabis dispensaries; you just need to take care of how you execute the right marketing techniques. There is space in the digital sphere for the cannabis industry; just keep an eye out for it.
If you need assistance with your cannabis business’s marketing growth, get in touch with Cannabud Marketing. We are a cannabis digital marketing agency that offers web design, SEO, and social media advice curated and central to marijuana. Contact us today!