5 Secrets I’ve learned from 100 Dispensary Owners


In the booming industry of dispensaries, gaining a competitive edge is crucial for success. Drawing from my conversations with 100 dispensary owners, I have uncovered five powerful secrets that can help you dominate the competition. In this article, I will delve into each secret, providing you with valuable insights and strategies to propel your dispensary to new heights. From reducing time to execution to balancing skepticism and optimism, these secrets will revolutionize your approach to running a dispensary. So, let’s dive in and uncover the secrets that can transform your business.

Secret 1: Reduce the Time to Execution

Why is swift decision-making important for dispensary owners?

Dispensary owners often find themselves in a whirlwind of decision-making, from adjusting website content to revamping the overall design. However, many owners fall into the trap of taking excessive time even for the simplest tasks. This delay can hinder progress and result in missed opportunities.

How can you reduce the time to execution and stay ahead of the competition?

To overcome this challenge, prioritize minimizing the time it takes to execute specific tasks. Consider dedicating time to finding efficient staff or freeing yourself from non-priority tasks. By doing so, you’ll be able to make decisions more swiftly and stay ahead of the game.

What are the benefits of reducing the time to execution?

With each decision taking less time, you can implement changes more rapidly. This results in a shorter timeline for progress and enables you to outpace your competitors. By shifting from working in weeks to working in hours or even days, you’ll create exponential growth for your dispensary.

Secret 2: Embrace Testing and Investment

Why should dispensary owners embrace testing and investment?

As a dispensary owner, striving for a perfect batting average can hamper growth. Instead, adopting a mindset that encourages testing and investment can lead to breakthroughs and innovative strategies.

How can you test and invest effectively?

Begin by identifying areas within your dispensary that can benefit from testing. This could include banners on your website, email marketing strategies, or even collaboration with specialized agencies. By investing in these tests, you can uncover valuable insights and discover what works best for your business.

What are the long-term advantages of testing and investing?

Testing and investing strategically enable you to fine-tune your operations, resulting in increased sales and customer retention. It is essential to accept that not all tests will yield optimal results. However, by persisting and refining your strategies, you will maximize your return on investment.

Secret 3: Achieve a Balance of Skepticism and Optimism

Why is finding a balance of skepticism and optimism important?

Dispensary owners often face dilemmas when determining the legitimacy of agencies, marketing channels, and even product suppliers. Striking a healthy balance between skepticism and optimism is crucial to making informed decisions.

How can you achieve a balanced approach?

Avoid falling into the extremes of skepticism or blind optimism. Conduct thorough research, analyze case studies, and explore different options before making decisions. By striking a balance, you remain diligent while still open to new opportunities.

What are the implications of finding the right balance?

By maintaining a balanced mindset, you can avoid the pitfalls of delayed decision-making due to excessive skepticism or hasty decisions driven by blind optimism. This equips you to make well-informed choices and establish fruitful partnerships that contribute to the growth and success of your dispensary.

Secret 4: Cultivate Product Knowledge and Prioritize Customer Satisfaction

Why is product knowledge essential for dispensary owners?

A deep understanding of your products is the backbone of a successful dispensary. Without comprehensive product knowledge, it becomes challenging to meet customer expectations and optimize sales.

How can you ensure product knowledge and customer satisfaction?

One dispensary owner took an innovative approach to gather accurate product information. He purchased all the products in his store, tried them himself, and documented his experiences through video reviews. This approach allowed him to provide personalized recommendations to customers and enhance their satisfaction.

What are the advantages of prioritizing product knowledge and customer satisfaction?

By genuinely caring for your customers and consistently seeking their feedback, you build trust and loyalty. Additionally, ongoing iterations and improvements based on customer preferences ensure that your product selection remains tailored to their needs. Prioritizing product knowledge and customer satisfaction establishes your dispensary as a reliable and customer-centric destination.

Secret 5: Stay Ahead Through Continuous Improvement

Why is continuous improvement vital for dispensary owners?

In a dynamic industry like dispensaries, complacency can quickly lead to stagnation. By continuously seeking opportunities for growth, you can maintain a competitive edge and drive innovation within your business.

What are the components of continuous improvement?

Continuous improvement encompasses various areas, including advertising channels, ecommerce systems, SEO strategies, and more. Evaluating and refining these aspects allow you to adapt to evolving market trends, surpass customer expectations, and stay one step ahead of your competition.

What are the long-term benefits of continuous improvement?

With a robust approach to continuous improvement, your dispensary will attract a larger customer base, achieve higher sales volumes, and excel in delivering exceptional customer experiences. Embracing continuous improvement empowers you to evolve alongside the ever-changing landscape of the dispensary industry.


Q1: How can I effectively reduce the time it takes to execute tasks in my dispensary business?

A1: Dedicate time to finding talented staff who can assist in managing tasks and freeing up your time. Prioritize important decisions and set aside specific blocks of time to complete them promptly.

Q2: How do I strike a balance between skepticism and optimism when making decisions for my dispensary?

A2: Conduct extensive research, review case studies, and seek external opinions to make informed choices. Remain open to new opportunities while approaching decisions with a healthy dose of skepticism.

Q3: Why should I invest in testing and innovation for my dispensary?

A3: Testing and investing in various strategies and approaches allow you to discover what works best for your business. It leads to growth, improved customer retention, and maximized sales potential.

Q4: What should be my primary focus in terms of customer satisfaction?

A4: Prioritize product knowledge by continuously trying and understanding the products you offer. This enables you to provide personalized recommendations and enhance the overall customer experience.

Q5: How can continuous improvement benefit my dispensary in the long term?

A5: Continuously improving your operations, marketing strategies, and customer experiences keeps your dispensary ahead of the competition. It attracts a larger customer base, generates higher sales, and fosters brand loyalty.

Q6: Can you give examples of areas where I should focus on continuous improvement?

A6: Consider optimizing your advertising channels, ecommerce systems, search engine optimization strategies, feedback management, and customer engagement. These areas directly impact your dispensary’s growth and success.


As the dispensary industry continues to flourish, staying ahead of the competition requires deliberate strategies and a willingness to adapt. By reducing the time to execution, embracing testing and investment, striking a balance of skepticism and optimism, and prioritizing product knowledge and customer satisfaction, you can create an unshakable foundation for your dispensary’s success. Remember to always seek opportunities for continuous improvement, as this fuels growth and ensures longevity in the ever-evolving landscape of dispensaries. With these five secrets in your arsenal, you are ready to dominate the market and steer your dispensary towards a prosperous future.

Article By

Brandon Quan

About The Author: A digital marketer with over 7 years of experience, Brandon Quan is wildly known as the top marketing expert within the Cannabis Industry.

More Cannabis Marketing Resources:

Dispensary Founder: “We Failed In Less Than 90 Days”

Dispensary Founder: “We Failed In Less Than 90 Days”

In this episode, Tony Birch, Founder of Broadway Cannabis, joins us and provides insight on his personal experiences while facing the challenges of the cannabis industry. By diving into the origin story of his dispensary, we were able to go over multiple strategies and methods that aided Tony in his success as a dispensary owner.

I hope you enjoyed this interview and can take something valuable from it!

read more
Lamb’s Bread Owner: “You Can’t Be A Pioneer And Expect It To Be All Good”

Lamb’s Bread Owner: “You Can’t Be A Pioneer And Expect It To Be All Good”

In this episode, Orrin & Lexi, Owner of Lamb’s Bread and CMO of Lamb’s Bread, join us and provide an extremely intriguing interview by diving into the origin story of their dispensary company “Lamb’s Bread”, providing multiple insights as pioneers in the cannabis industry, and also enlightening the audience with advice for newer dispensary owners.

I hope you enjoyed this interview and can take something valuable from it!

read more
Skip to content