Learning how to market a cannabis business is all part of managing a dispensary. This includes marketing efforts like social media, SEO, and driving traffic to your website. But if you want people to find your dispensary online, one of the most effective ways is using the right SEO keywords. That sounds easy enough, right? The truth is, cannabis SEO can be a bit tricky to navigate, so here’s a quick guide to help you choose the right keywords for your brand.
Define Your Brand
Before you can come up with any keywords, you must first know everything there is to know about your brand. This will help you define what your business is and what it stands for, which will make it easier for your audience to understand your brand. Do you focus more on classic cannabis products like bongs, or are you more of a “new age” type of brand that makes products like Delta-8 THC? These are just some sample questions you can ask yourself to help you in defining your brand.
Analyze Search Content
Search intent is basically a user’s primary goal whenever they’re searching for something online. It’s what pushed them to type in a query in the search engine. By knowing this type of information, you’ll know exactly what keywords your audience would normally search for. Those keywords are the most valuable to your cannabis business, and you should prioritize them as much as you can.
There are several ways to approach this, like investing in a keyword research tool or utilizing Google’s suggestions on their autocomplete feature. Perhaps the easiest way to do this is to look at your existing products and determine which ones are your most popular. This will give you an idea that people are probably searching for those products more than any that you offer.
Location is Key
In addition to search intent, knowing the right placement and use of keywords is also important. This means that even if you have a list of great keywords to use, you don’t just place them anywhere on your website. They need to make sense. Putting a “cannabis seed” keyword in an article that talks about rolling papers isn’t the right way to use a keyword. They must be placed on a page or post that’s relevant, and it should sound natural when incorporated in a sentence or phrase. If you already have existing keyword-infused pages, you should revisit them and see if you can improve the placement and usage of all those keywords. It may sound like a tedious task, but your website will benefit greatly from it.
Get to Know Who You’re Up Against
Believe it or not, but knowing your competitors can help you a lot in keyword research. They can be a wellspring of information on things you may not know about or have no means of knowing. An excellent example of this is what people think of your brand and how your customers recognize you. You can do your research about this, but you can only get so much information.
As an alternative, you can try looking up your competition to better understand how a similar business performs online. You can even look up and see what keywords they’re using or how they’re acquiring those keywords. That way, you can be more creative in your own keyword research strategies by taking down notes from the competition.
Keyword research is the foundation of every content marketing strategy, and it also influences most of your SEO strategies. If you want to maximize your content and your website’s potential, make sure you follow these tips so you can find the right keywords for your brand.
Trust Cannabud Marketing to provide SEO, social media, and web design services for your dispensary. As the top marijuana marketing agency for cannabis businesses, we help you reach your audience in ways that are specifically designed for your brand. If you ever need digital marketing solutions for dispensaries, give us a call, and let’s start brainstorming ideas together!