Today’s highly competitive market compels various industries to go above and beyond their means. Simply investing in the average no longer cuts it, especially when it comes to the cannabis industry. Creating a well-designed and informative website offers you a good chance to gain clients, but beating the competition requires strategy and the latest digital marketing trends—like local search engine optimization (SEO).
Putting together a good local SEO strategy is easier said than done, however, and requires more than just making use of keywords. Investing in the best practices ensures you gain top rankings, ultimately helping you earn better leads and profit opportunities for your cannabis business.
To help you craft a local SEO campaign that works, we’ve gathered these three powerful tips for you:
Tip #1: Invest in a mobile-friendly website
Experts have been emphasizing the importance of mobile-friendly web designs for years, as it allows your business to be better accessed by prospective customers. Most users of today now prefer browsing through their handheld devices, making it an important factor in the algorithm formula.
Google, for instance, now takes mobile-friendliness as a sign of a good website. Such a factor caters to the needs of users, which is why it’s important to invest in what Google invests in—the experience of your users! Your business should go beyond just offering the right cannabis products—their overall purchase experience matters.
Tip #2: Don’t underestimate the power of Google My Business
Google My Business is your ticket to a good local SEO. It’s one of the most important tools you can integrate into your SEO strategy, particularly when it comes to your cannabis business.
People within your vicinity will easily be able to locate your products and services, as well as others in surrounding areas. By simply listing your business in Google’s directories, you can increase your store’s foot traffic without a hassle.
Tip #3: User behaviors matter
SEO’s foundation relies on keywords, but this practice should go beyond just incorporating phrases into your website. You’ll want to devote time to a good keyword research session, as simply assuming which phrases your customers use can lead to serious repercussions.
Keyword research should go hand in hand with content marketing, however, especially since your users are at the forefront of your success. Taking time to understand why and how they want cannabis can quickly revamp your SEO campaigns, ensuring that they stay effective in the long-term.
The Bottom Line
The tips listed above are some of the most effective ways to jumpstart your local SEO campaigns. These help you gain a competitive edge, particularly in the industry of cannabis. However, bear in mind that SEO is vast and ever-changing—you’ll need to invest in high-quality content, as well as patience and determination.
Above all, you need to stay aware of any changes and development in trends. The best cannabis businesses in the world know how to wait, invest, and invest—the only thing for you now is to do the same.
For the best cannabis digital marketing agency, Cannabud Marketing has you covered. We specialize in everything cannabis, ensuring that your business is fully equipped with a good social media campaign, website design, and SEO strategies. Reach out to us today!